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www.yourlegendaryvp.com 1
How to Use
To Effectively Measure and Monitor your Facebook
Marketing
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What is Facebook Insights?
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It is mounds and
mounds of DATA
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a Facebook Tool which provides information
about
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People’s activityon your page
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The best time of the day to post
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The best day of the week to post
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What type of contentis the most popular
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Which post has the most likes, comments and shares
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Where your likescame from
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How you reach people
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What for?
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To know what time your audience is on
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To create more posts that your audience
like
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To know which type of post to avoid
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To see which postare working or not
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To create content that increases reach
and traffic
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Do you see the value in it?
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Let’s begin!
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Open a Browser
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Click on the Search bar
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Go to www.facebook.com
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Log in your FB Account
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Click on Log In
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In this tutorial…
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…I will use our family owned
business’ FB Page.
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Click on your page
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Click on Insights
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This shows summary of results
for the week
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Total Action on
your page
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Total Views on
your page
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View the growth or
decline of your
‘like’
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The number
of people who have seen your
post
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The number actions
related to your post
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Example of Actions
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Likes, comments, shares, photo views, video views &
link clicks
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Total videos on your page
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Scroll down to see your Recent Posts
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When your post was published
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What you have posted
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What type of post:image, video or link
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What specific audience are you targeting
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Your post Reach
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Your post engagement:clicks and reactions
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Option to Promote page
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Below your Recent Posts is the Pages to
watch
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These are the pages similar to your page
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Add page you want to watch
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Input name of page
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Or select from
suggested pages to
watch
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Click on Done
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Let’s explore some more!
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Click onLikes
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Start and End date slider
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Hold and drag the slider to change the date range
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Or input the Start and End date
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3 Graphsunder the
Like Category
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1. Total Page Likes
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Notice the BENCHMARK
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Click on Total Page Likes
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Benchmarking shows the
comparison of performance of
your page between time periods
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2. Net Likes
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Net Likes is thelikes you’ve gained
and the likes you’ve lost
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3. Where Your Page Likes Happened
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You can see where a high number of likes came from
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Use this section to analyze when and where you get the
most likes
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Click on Reach
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4 Graphsunder
Reach Category
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1. Post Reach
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Post Reach is the number of people who have seen your
post
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2. Likes, Comments and Shares
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Click on the Graph to view the post that caused an action
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3. Hide, Report as Spam, and Unlikes
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4. Total Reach
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Notice thepeaks and the lows
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Use these to see why some posts
were popular and why some were not
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Click on Page Views
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3 Graphsunder Page Views
Category
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1. Total Views
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You have the option to view By Section
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This chart shows how many times your page has been
viewed
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2. Total People Who Viewed
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3. Top Sources:where the views come from
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Monitor these charts to see what
section on your page get viewed the most and from what
source
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Click on Posts
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Sections underPosts Category
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1. When Your Fans Are Online
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Knowing what time of the day your fans are…
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…online is incredibly valuable
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Click on Post Types
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See what type of post worked the best
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2. All Posts Published
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Filter Reach Metrics using the drop-down menu
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You can also adjust the Engagement Metrics
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Click on this to view negative feedback
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Determine which post type
generates the highest reach
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Determine which post type receives
the highest engagement
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Depending on your goal, see which post works the
best
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Get an insight of who your fans are
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Click on People
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The percentage of your fans age and gender
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Fans grouped by country
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Fans grouped by city
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Fans grouped by language
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Know who you are reaching
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Hover on a segment for a little more info
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Analyze these data to build personas
of your target audience
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Want moredetailed data?
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Go back to Overview
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Click on Export Data
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Select a Data Type
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Specify Date Range
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Click on Export Data
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Exported Excel file
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Use Facebook Insights and
interpret data
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To guide you on your next Facebook Marketing
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You can now customize your
posts to your target audience
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Thank you!
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Don’t watch the clock;
Do what it does.
Keep going.-Sam Levenson