How to Use Facebook for Business - HubSpot at Geek Girl Camp

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    12-May-2015

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How to Use Facebook for Business - Presented by Ellie Mirman at Geek Girl Camp BostonThis presentation covers all the basics you need to use Facebook to market your business, including: why businesses need to be on Facebook, how to set up a Business Page, how to promote your Page and how to measure your marketing efforts.

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  • 1.Download these slides: SlideShare.net/HubSpot HowtoUseFacebookforBusiness Ellie Mirman Inbound Marketing Manager HubSpotTwitter: @ellieeille

2. Agenda WhatisFacebook&Whyisit Important? HowtoGetStarted HowtoCreateYourBusinessPage 5TipsforPromotingYourBusiness WhattoMeasure&How 3. Outbound Marketing800-555-1234AnnoyingSalesperson 4. Inbound MarketingBloggSEO SocialMedia 5. Rethinking Marketing OutboundMarketing InboundMarketing Telemarketing SEO/SEM Tradeshows Blogging Directmail SocialMedia Email blasts Emailblasts RSS Printads Freetools/trials TV/radioads PublicRelations InterruptionPermission 6. What is Facebook? 7. Why You Should Care Over175millionactiveusers 600,000newuserseveryday 600 000 new users every day 5th mosttraffickedwebsite TopSocialSearchEngine Top Social Search Engine Morethanhalfareoutsideof college&fastestgrowing college & fastest growing demographicisthose30years orolder 8. Social Media = Cocktail Party Socialmediaissimilartoacocktailreception With t Withoutconstraintsoftimeorspacet i t f ti Morepublic easierforotherpeopletolisteninFlickr: TECHcocktail 9. Cocktail Party Advice Meetpeopleandstartconversations Behelpful,answerquestions addvaluetothe B hlflti dd l t th community Askquestions,trustothersadvice 10. Agenda WhatisFacebook&Whyisit Important? HowtoGetStarted HowtoCreateYourBusinessPage 5TipsforPromotingYourBusiness WhattoMeasure&How 11. How to Get Started 12. Personal Profile vs. Business Page SetupaPersonalProfilefirst andthencreateaBusiness Pagethatyouwilladminister g y PersonalProfileshavefriends(mutualacceptance)and BusinessPageshavefans(onewayoptin) 13. Build Your Personal ProfilePhoto Work/edu info Networks Interests, photos,etc. Applications 14. Privacy 15. Personal Profile What Not To Do Profilesareforpeople,notcompanies. 16. Connect with Friends Friendsneedtoberequestedand td dmutuallyaccepted FriendFinder Search Classmates,Coworkers,Names 17. Agenda WhatisFacebook&Whyisit Important? HowtoGetStarted HowtoCreateYourBusinessPage 5TipsforPromotingYourBusiness WhattoMeasure&How 18. Create a Business Page http://www.facebook.com/pages/create.php Note:YoumustbeloggedintocreateaPage. Note You must be logged in to create a Page 19. Build Your Business Page 20. Publish Your Page 21. Become a Fan 22. Agenda WhatisFacebook&Whyisit Important? HowtoGetStarted HowtoCreateYourBusinessPage 5TipsforPromotingYourBusiness WhattoMeasure&How 23. Tip #1: Create an Engaging Page Events Videos Discussionsiscussions Photos BlogArticles Blog Articles 24. Tip #2: Leverage the Viral Nature of p g Facebook News Feed News Feed showsNewsFeedshowsupdatesonyourandyourfriendsactivity Firstthingyouseewhenyoulogin Your updates show onYourupdatesshowonyourprofileWall Allowuserstoengagewithyou eachactivityissharedwiththeirnetwork 25. Tip #3: Draw on Your Network 26. Tip #4: Optimize for Search FacebookSearch PublicSearch Basedon#Fans Checkyoursettings 27. Tip #5: Advertise on Facebookhttp://www.facebook.com/advertising/// / / Note:Youmustbeloggedintocreateanad 28. What Do You Want to Advertise? AdvertiseawebsiteorsomethingonFacebook (Page,Group,orEventyoumanage) (Page Group or Event you manage) 29. Create Your Ad 30. Target Your Audience TargetbyLocation,Gender,Age,Keywords,etc.Countupdatesautomatically 31. Set Your Budget ChoosePayPerClickorPayPerView Cli k Th ClickThroughRateonFacebookisLOW!GoPPC hR tF b k i LOW! G PPC 32. Agenda WhatisFacebook&Whyisit Important? HowtoGetStarted HowtoCreateYourBusinessPage 5TipsforPromotingYourBusiness WhattoMeasure&How 33. Friends, Fans, Activity 34. Facebook Ad CTR, Traffic, Cost 35. Organic Traffic & Ad Traffic 36. Traffic, Leads, Customers 3503030025225020 200 Traffic15 Leads 150 Customers C10 100 5 50 0 0 January February March 37. Thank You! BecomeaFan: http://facebook.hubspot.com http://facebook hubspot comJoinMarketers:http://facebook.promarketers.comhtt //f b k ktGradeYourProfile:http://facebook.grader.comh//f b k dEllie Mirman Inbound Marketing Manager HubSpotTwitter: @ellieeille 38. Additional Blog Articles http://blog.hubspot.com/blog/tabid/6307/bid/2778/NowAny BusinessCanTap53MillionFacebookUsersForFree.aspx http://blog.hubspot.com/blog/tabid/6307/bid/4608/Top4New FacebookPageFeaturesBusinessesWillLove.aspx F b kP FtBiWill L http://blog hubspot com/blog/tabid/6307/bid/4385/HowtoUse http://blog.hubspot.com/blog/tabid/6307/bid/4385/How to Use FacebooktoGeta99DiscountonTraditionalBtoB Advertising.aspx http://blog.hubspot.com/blog/tabid/6307/bid/4248/Social Networks Business or Pleasure.aspx NetworksBusinessorPleasure aspx