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Turning Your Website into a Lead Generation Machine
www.tiltedpixel.com
Hey I’m Matt Inglot• Founder of Tilted Pixel• We build websites.
Hey I’m Matt Inglot• Founder of Tilted Pixel• We build websites.• We create success online.
Three Topics Today• How the internet has changed sales and marketing
and why your website is now central to it.• How to turn website visitors into leads.• How to use your website to support your sales.
Word of MouthSocial Media Direct Mail
Proposals WebinarsConferences
The internet has changed things…
Word of MouthSocial Media Direct Mail
Look You Up OnlineYour Website, Online Reviews, Competitors
Proposals WebinarsConferences
The internet has changed things…
Word of MouthSocial Media Direct Mail
YOUR WEBSITE
Proposals WebinarsConferences
Your website is central to your sales and marketingBECAUSE YOUR POTENTIAL CUSTOMERS SAID SO
Word of MouthSocial Media Direct Mail
YOUR WEBSITE
Proposals WebinarsConferences
Your website is central to your sales and marketingBECAUSE YOUR POTENTIAL CUSTOMERS SAID SO
Leads, Sales, Relationships!!!
7 Steps to Generating Business with Your Website
Understand Your Sales Process
1. Make the problem that you are solving immediately clear.
Use This 3 Step Formula For Building Your Pages
Screenshot from UserTesting.com
Screenshot from CamInstructor.com
Screenshot from TiltedPixel.com
2. Back up your claim with an engaging story and real results (social proof).
Use This 3 Step Formula For Building Your Pages
Screenshot from SaddlebackLeather.com
Screenshot from FreshBooks.com
Screenshot from TiltedPixel.com
3. End with a clear call to action.
Use This 3 Step Formula For Building Your Pages
From RockClimbTips.com
From TiltedPixel.com From TiltedPixel.com
From mySportSite.com
Use Landing Pages to Target Your Offers
Customer Appreciate E-mails
Gluten- Free Advertisements
Weight Loss Cupcake Article
www.annscupcakes.com/customersale
www.annscupcakes.com/gluten-free-special
www.annscupcakes.com/weightloss
Landing Pages Convert More!• They deliver a more targeted message.• Allow you to focus on getting the visitor to do
just one thing.• Allow you to experiment and optimize.
Nurture your leads relationships.
• Re-iterate your key messaging.• Case studies & supporting materials
Support Your Sales Team
Lightning Round: 21 Ideas
Better Calls to Action1. Use a contact form. Easier to use than e-mail and you
get better information.2. Make your call to action stand out. High contrast, big,
hard-to-miss.3. Make the benefit of the call-to-action clear.
Launching New Products1. Setup “coming soon” landing page with preview
video and e-mail sign-up.2. Create a series of instructional content (videos, e-
mails, etc) and drip out prior to launch.3. Run a webinar.
E-mail Lists1. Create automated e-mail drip campaign.2. Segment your list to build better relationships.3. Focus on creating value for your subscribers.
Conferences & Talks1. Promote your intention to speak/exhibit. Be specific
about what you plan to do!2. Finish your talk with clear call to action.3. Post your slides on slideshare.net
Social Media1. Pick only services that you have a plan for using. Less
is more.2. B2B companies: consider LinkedIn and YouTube.3. Display your user numbers.
Online Advertisements1. Always use landing pages and test variations.2. Make sure that your ad and your landing page offer
match exactly. 3. Eliminate unnecessary distractions (extra navigation,
unrelated calls to action).
Understand Your Target Market1. Not everything is sold through cat videos and Twitter.2. Focus on what’s valuable to your target customer,
and deliver that, over and over again.3. Test your assumptions by surveying your customers,
running split tests, or using services like usertesting.com
Concluding Thoughts• Your website is one of your highest leverage growth
opportunities: all your prospects go to it.• A website that converts visitors is designed
strategically.• Pick your battles: each business is different, use the
ideas that make sense for you.
