How To Succeed as a (Non)trepreneur

How to succeed as a (Non)trepreneur

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This was me.

This was who raised me.

I was taught to avoid risks at all costs.

And apparently, so were a lot of women.

In particular...”Factors that di!er for female business owners...include a

LOWER TOLERANCE FOR RISK.”

Survey of Business Owners (SBO) 2007Presentation created by Michele Villabolos, Mivista Consulting Inc.

Why are we surprised by this?

1) Women own less than 30 percent of all businesses and only 16 percent of the businesses with paid employees.

Sources: Survey of Business Owners, U.S. Census Bureau, The Illusions of Entrepreneurship (Scott A Shane)


2) Women-owned firms generate just 4 percent of total revenues, 6 percent of employment, and 4.5 percent of payroll.



3) “Women owned firms that have at least one employee generated an average of $87,585 in sales in 2002, as compared to $1,862,159 for similar businesses owned by men.”


I was dragged, kicking and screaming into entrepreneurship.

So what is a (Non)trepreneur anyway?

Nope, it’s not that guy who says you can make$10,000 a week working in your jammies.

(Non)trepreneur

non·tre·pre·neur [nahn-truh-pruh-nur]:

n. Someone (in this case, a woman) who becomes an entrepreneur despite the fact that they do not consider themselves to be a risk-taker.

There’s a reason she doesn’t go “balls to the wall.”

She doesn’t have them.

It is the fear of risk that makes the risks that we do take more calculated.

Advice for the (Non)trepreneur.

Take risks, even if it’s not in your DNA.

Be obsessed with learning.

Trust your gut, and make decisions.

Know what matters to you.

Regret. Nothing.

Build a team that complements you.

Learn to love the rollercoaster.

Even when you feel like a nontrepreneur.You can call yourself an entrepreneur.

And remember...

QUESTIONS?

Carrie KerpenCEOLikeable Media240 West 37th Street, 7th FlNew York, NY 10018Twitter: @carriekerpenEmail: [email protected]