How to start your biotech consulting business

The Basics How to start your consulting business

© 2014 Hera LABS | www.hera-labs.com

Business Accelerator

Silvia Armitano Mah, PhD, MBA�C – Education – O | Hera Labs Investor | Hera Hub, Hera Therapeutics, & The Sash Bag Instructor | Whatever It Takes (Social Entrepreneurship for Teens) Consultant | The Nicholas Conor Institute (Pediatric Cancer)

Name Business Background What are you most proud of? What do you want to achieve/take home tonight?

Put yourself in a state of mind where you say to yourself, "Here is an opportunity for me to celebrate like never

before, my own power, my own ability to get myself to do whatever is necessary.”

-Dr. Martin Luther King Jr.

Introductions


1. Strategy

Different views for different individuals Thought Leadership

2. Practicality

Your Network rocks! What happens when it dries up?

3. SD resources

Agenda


1. Strategy The Forest vs The Trees


5 Ways to go from Anonymous to Thought Leader

1. Strengths 2. Content 3. Share 4. Visibility 5. Measure


What is Thought Leadership? •  Where passion & strengths

meet market opportunity •  Carve out your niche

•  Dare Greatly! •  Think about your digital

footprint



1. Strengths & Passions


Discovery P hase Question

•  What would you do even if you didn’t get paid for it?

Examples of Thought Leadership •  What spurs innovation? •  Women in open source

Discover what people are talking about…

•  Google •  Twitter - #hashtags •  Quora •  LinkedIn Groups •  Where else do you discover?

Go to the edges!

Focus on a niche where you can

carve out a place – don’t go where everyone else is…


guru


Talk it out .. Where do your strengths, passion and market opportunity meet? Remember… go to the edges!


2. C ontent


Find your voice and build your platform Where?

•  Wordpress.org •  How to: http://michaelhyatt.com/ez-wordpress-setup.html

•  Blogger.com Doesn’t have to be original content

•  Content curation •  Here is something interesting •  Here is what I think •  What do you think? (starts a conversation) •  Try Vlogging

•  Dare to share!

http://mashable.com/2012/04/27/tips-great-content-curation/


3. Share


Your turn .. 1. What platform would you use? 2.  Where will you share your content?

Real-time

Long-term relevance

Sharing & Re-posting

Original Content

Source http://www.womma.org/posts/2013/01/choosing-the-right-social-media-platform-for-the-job

Important to choose the right platform for your industry and

customers


Just another nugget ..

Source: http://blog.dlvr.it/2013/11/5-best-practices-for-sharing-content-on-a-schedule/

Important to know WHEN is the right time to hit social

media Scheduling is KEY!


4. V isibility


Leverage your P latform Gain visibility within your industry and, if applicable, your company

Focus on leading

vs. ladder


Online & Off line Inf luence •  Volunteer to lead a conference or event – invite

peers •  Repurpose content for industry publications –

always looking for content / guest bloggers Question: Biotech companies looking for content for their external blog or internal blog?


5. Measure


Track your inf luence h#p://klout.com h#p://klout.com/corp/how-‐it-‐works


Track the outcomes

of your digital influence

Others to explore .. tweetreach.com :: How far did your tweet travel?

proskore.com :: score based on prof background, SM influence & popularity

kred.com :: influence and outreach score

topsy.com :: social web searches, analyDcs & trends

peerindex.com :: mining the social community


Recap :: Anonymous to Thought Leader

1. Strengths 2. Content 3. Share 4. Visibility 5. Measure


1. Strategy

Different views for different individuals Thought Leadership

2. Practicality

Your Network rocks! What happens when it dries up?

3. SD resources

Agenda


2. Practicality .. Your network is KEY

Visualize your contacts & easily define

hubs & spokes

http://inmaps.linkedinlabs.com


Use your network


When it dries up ...

That’s when thought leadership &

business development take over

… build it before you need it.


What is your game plan? Step #1 Step #2 Step #3 SMART Goals: 6 months? SMART Goals: 12 months?


3. SD Resources •  THIS group •  Incubators and Accelerators •  SCORE What have you found useful?


What is Hera-Labs?


Hera-LABS – Business Accelerator •  Empower the woman, thus launch the idea,

grow the business, & help economy •  Entrepreneurship is a state of mind •  Active learning is key to enlightened learning •  Ongoing learning is key to personal growth •  Community of like-minded women

entrepreneurs will create healthier businesses



Some ref lection .. “A dream doesn’t become reality through magic; it takes sweat, determination and hard work.”

–C olin Powel l

Thank you
