How to StandOut On LinkedIn through your Profile?

PowerPoint Presentation

How To REALLY StandOut on LinkedInBert Verdonck

DisclaimerScredible plc makes no representations or warranties about the accuracy or suitability of any information in this training session and related materials (such as handouts, presentation documents and recordings); all such content is provided to participants on an as is basis. By acceding to this service, you acknowledge that the information and materials contained in the training session may contain inaccuracies or errors. The content of the information provided in the training session is for your general information and use only. This training session reflects the tools available on the LinkedIn platform at the time of the delivery. It is subject to change at any time and without prior notice. In order to stay up-to-date, we suggest to regularly check with your Scredible representative.The content of this training session is for internal use only. It contains confidential information and cannot be shared freely outside of your organisation. Restrictions and Copyright apply.Copyright 2016 Scredible plc. All registered trademarks and material acknowledged.This material and marks are proprietary to, and the sole property of, Scredible plc. | Confidential

Copyright 2016 Scredible plc. All registered trademarks and material acknowledged.This material and marks are proprietary to, and the sole property of, Scredible plc.

How important is LinkedIn?

How important is a first impression?

How long does it take to get a first impression of someone else?

Where do most people get a first impression of someone else nowadays?Check out the next page with profile pictures from real LinkedIn Profiles!



LinkedIn Profile MatrixEMPLOYEDNOT EMPLOYEDNOT LOOKING FOR A JOBCEO, spokesperson (Active)

Sales (Proactive)

Recruiting (Proactive)

Hiring Manager (Proactive)

Marketing (Active)

Experts & Consultants (Active)

Others (Passive)Student A

Temporary Time Out

RetiredLOOKING FOR A JOBJob SwitcherStudent B

Unemployed

12345671213981011


Before you begin


Whats in a name?Most people have spelled their name correctly Why are people not being found when others type in their name? Because most people dont know how others are looking for themBecause most people dont know which spelling mistakes others are makingBecause most people dont know how important that really is

Because you are NOT like most people, here is a cool tip for your profile:


Personal Profile TipsBackground PictureProfile PictureProfessional picture CHECK SLIDE 3 AGAIN HOW NOT TO DO IT!No drinksAvoid holiday pictureNo kids or animalsHeadshot: not your desk, feet or full bodyRelax & SmileBackground: neutral, maybe brandedUp-to-dateNot your first day at the office 30 years ago!People should be able to recognise you


Personal Profile TipsProfessional Headline (max. 120 characters)Why would people pick your profile from the search results?Explain what do you doWhat can you do for them? Give & Receive? Free book/report/taster ?Conversation starter? Teasing? Ice breaker?Thought provoking? In common?Unexpected? Different? Something personal? Use dividers to increase readability


Personal Profile Tips

Profile Language(s)Adapt to your target audience, which languages do they speak?When you create your profile in an additional language, make sure you fill it out completely (like your default language)

Public Profile URLChange it to your first name + last nameIf that is taken: last name + first nameIf that is taken too: first name + last name + number


Personal Profile TipsSummary (max. 2000 characters)Use space or special characters to separate the paragraphs Corporate brandingA general paragraph about your organisation (should be the same for all colleagues)A specific paragraph about your department or examples of what your organisation doesClarify affiliations with other brands or organisationsProfessional brandingExplain your role in the organisation. What can people contact you for?Describe what you dont do


Personal Profile TipsSummaryPersonal branding: What makes your tick? All about you!Keywords or full sentencesSpecialtiesWrite abbreviations as well as the full version (e.g. HR, Human Resources)


Personal Profile TipsExperience (max. 2000 characters)Company NameLink to Company PageTitleLocationTime Period Description


Personal Profile TipsExperienceMost recent experience = the most elaboratedIf you have multiple roles/activities, mention them as a separate experiencePrevious roles should be shorter as you go back in timeMake sure ALL relevant keywords are used (findability!)LanguagesMention languages you masterInclude your proficiency


Create a lead generation tool?Use Rich Media:SlideShareYouTubeTwitterPreziPinterest

ALWAYS include a call-to-action!


https://linkedin.com/sales/ssi


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How to StandOut On LinkedIn through your Profile?