How to sell social media to ceo's in the mena region

welcome

Thursday, July 7, 2011

ceo’s & social mediayasser alkharobi



we need to know what kind of ceo we have in order to deal with them!


a ceo with strong background in marketing, clocking in great numbers, usually a great leader with charisma, open minded, welcoming new idea, marketing is every thing


a ceo with strong background in fineness , locking to the numbers, usually restricted, needs prior approval, not great leader with very bad charisma, marketing is support, welcoming new idea related to “roi”


a ceo with strong background in logistics and IT, his priority is the financials and risk management, and how to manage and hire people, tough leader, IT department is managing the digital marketing !!


a ceo who has stayed a very long time, rose from the lower rungs, very danger, good at following instructions, historical record style, too insulated, a veteran


a ceo who has very strong in-depth product knowledge, the most important is the products, good products need no marketing, in-house marketing


a ceo who has no luxury or freedom to act as ceo, restricted, needs prior approval, have marked boundaries


we need to understand what they think about it in order to find our way with them!



it’s a fad


it’s a fadwe are too old for this


it’s a fadwe are too old for thisthey have no idea what we are talking about or don’t know enough about it


it’s a fadwe are too old for thisthey have no idea what we are talking about or don’t know enough about itwe don't have a website yet??



we are in b2b, who wants to hear our boring news


we are in b2b, who wants to hear our boring newsit doesn’t fit into current structures, lack of leadership


we are in b2b, who wants to hear our boring newsit doesn’t fit into current structures, lack of leadershipprinted media has worked for us for the last 30 years



our customers don’t use it


our customers don’t use itwe have real work to do


our customers don’t use itwe have real work to dowe are not active socially offline why should we be online



i’m too busy and i have nothing to say


i’m too busy and i have nothing to saytraditional media is still bigger


i’m too busy and i have nothing to saytraditional media is still biggerit’s an entertainment tool for teens


we need to know why they don't approve it in order to

work on it



it will change the way that they mange the company



it will keep the door open




what is the competitors did? how are they now




what is the competitors did? how are they now

are we going to survive, how many likes, connection and followers we are going to get



It’s safe one way communication



is’t going to show our strength or it will uncover our fillers?




it could damage the company’s reputation




it could damage the company’s reputation

it was an honored for someone to get my business card



unwilling to be transparent


unwilling to be transparentwe will lose control of our brand and image


unwilling to be transparentwe will lose control of our brand and image a afraid of making a mistake


unwilling to be transparentwe will lose control of our brand and image a afraid of making a mistakewe don’t have the time or resources to contribute and moderate



upper management won’t provide support



is’t the tool or one of them




where, when and how to start




where, when and how to startit will never satisfied their ego



no guaranteed results


no guaranteed resultsterrified of feedback and truth


no guaranteed resultsterrified of feedback and truthfear of the unknown, waiting the newest


no guaranteed resultsterrified of feedback and truthfear of the unknown, waiting the newestchange is still a dirty word.


no guaranteed resultsterrified of feedback and truthfear of the unknown, waiting the newestchange is still a dirty word.

security risk


don’ts & do’s


don’t show him this

video!!


http://www.youtube.com/watch?v=1pl1CdO7dZw

http://www.youtube.com/watch?v=1pl1CdO7dZw

show him this

video


http://www.youtube.com/watch?v=owGykVbfgUE

http://www.youtube.com/watch?v=owGykVbfgUE


don't make him scared of social media


don't make him scared of social media

terrifies him if he didn't approve it



don’t tell him that we will no longer use the printed media any more


don’t tell him that we will no longer use the printed media any more

use it as one of the tools



don't keep telling the roi stories


don't keep telling the roi stories

tell him: it will help us to know where to spend more



don’t setup a strategy


don’t setup a strategy

do it as social media way... create samples, use offline tools... make it simple



don’t tell him “it will help us to improve the way we are doing business”


don’t tell him “it will help us to improve the way we are doing business”

tell him it will gives you more in depth data



don't try to make him say wow coz if he do...you will never get the approval


don't try to make him say wow coz if he do...you will never get the approval

don’t try to make him like it coz he will never do



don’t buy him a book, monitor the data


don’t buy him a book, monitor the datasend him a reference, forget features, focus on benefits of inbound marketing and match them as solutions to your ceo problems



don't wait his approval


don't wait his approval do a small step and shear it with him



don't say: either we like it or not we will be a part of the conversation


don't say: either we like it or not we will be a part of the conversationsay: it will help us to hear the conversation about us



warn him: someone may hacking our name


warn him: someone may hacking our namewarn him: our competitors may use the gap


warn him: someone may hacking our namewarn him: our competitors may use the gapwarn him: our clients may get confused


warn him: someone may hacking our namewarn him: our competitors may use the gapwarn him: our clients may get confusedwe should show our strength before our fillers is uncovered



be specific about solutions where possible



use language everyone understands




take whatever he give you




take whatever he give you

don't use egypt, tunisia and others!! as examples



study your ceo, rethink, re-present, repeat... ceos are busy. sometimes the problem isn’t the message or the messenger, be patient


thank you... yasseralkharobi yasseralkharobi @elkharobi

yasseralkharobi


Business

How to sell social media to ceo's in the mena region