How to Sell B2B Products?

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    27-Jun-2015

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Selling to consumers is one big thing. But how are the best paid-search campaigns constructed for B2B products and services?

Transcript

  • 1. How to Sell B2B Products?

2. Selling to consumers is one big thing. But how are the bestpaid-search campaigns constructed for B2B products andservices?Knowing the audience, as always in paid search, is essential.Gauging intent, and addressing it in messaging, is critical. Andaccurately measuring ROI for instance, are all leads valuedequally? will help make sure youre getting what yourbusiness needs from paid search. Topics dissucssed:Choose the right platforms (search, display, mobile, etc.) foryour product/serviceDetermine how much a conversion is worth Make sure your paid search campaigns target the rightaudienceDesign landing pages that differentiate your product/service

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