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How to seed a culture of innovation through internal and external collaboration Crowdsourcing Week, Brussels June 5th, 2014

How to Seed A Culture of Innovation: A Look at 99designs Company Culture

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By Siham Belouadheh, 99designs. Presented at Crowdsourcing Week Summit Brussels 2014. More info: http://crowdsourcingweek.com/

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Page 1: How to Seed A Culture of Innovation: A Look at 99designs Company Culture

How to seed a culture of innovation through internal and external collaborationCrowdsourcing Week, BrusselsJune 5th, 2014

Page 2: How to Seed A Culture of Innovation: A Look at 99designs Company Culture

We connect the world with great graphic designers

Page 3: How to Seed A Culture of Innovation: A Look at 99designs Company Culture

$76MPayouts to designersworldwide

150Countries with satisfied customers

305KHappy customers

10KOnline designers every time. Every day. Every night.

Page 4: How to Seed A Culture of Innovation: A Look at 99designs Company Culture

WE BELIEVE in relationships. Especially between a creative entrepreneur and a designer. Our platform was started by designers, for designers, and it’s our mission to help create great design that drives businesses forward.

WE BELIEVE that life is too short to not have

fun. We want our customers and

designers to enjoy every step of the process working together on our

platform.

WE BELIEVE the best creative work happens when it’s easy to give

organized feedback. We make the collaboration

process simple, easy and fun – and ensure success with a 100%

money back guarantee.

Page 5: How to Seed A Culture of Innovation: A Look at 99designs Company Culture

We help people meet, engage, have fun and create something from scratch during the

course of one week...

Let’s replicate this internally!

Page 6: How to Seed A Culture of Innovation: A Look at 99designs Company Culture

• Cross continental

• Cross functional• Beneficial to our users

EVERY EMPLOYEE HAS A VOICE

Page 7: How to Seed A Culture of Innovation: A Look at 99designs Company Culture

The 99designs Hack Week Program

Page 8: How to Seed A Culture of Innovation: A Look at 99designs Company Culture

3 phases of the hack week1. Explore Creative Ideas2. Build Teams3. Production

Page 9: How to Seed A Culture of Innovation: A Look at 99designs Company Culture

Conditions of the hack week• Step Away• Be Creative• Build

Page 10: How to Seed A Culture of Innovation: A Look at 99designs Company Culture

CREATIVE PROCESS

• Initial concepts

Page 11: How to Seed A Culture of Innovation: A Look at 99designs Company Culture

Image via Terry Presley

Page 12: How to Seed A Culture of Innovation: A Look at 99designs Company Culture

CREATIVE PROCESS

• Initial concept• Pitch your idea

Page 13: How to Seed A Culture of Innovation: A Look at 99designs Company Culture

Idea: video chats for our clients• Awesome to have• Complicated to build• Will it find a team?

Page 14: How to Seed A Culture of Innovation: A Look at 99designs Company Culture
Page 15: How to Seed A Culture of Innovation: A Look at 99designs Company Culture

CREATIVE PROCESS

• Initial concept• Pitch your idea• Build a team

Page 16: How to Seed A Culture of Innovation: A Look at 99designs Company Culture

What happens after a contest?• 1-to-1 Projects

• Swiftly

Page 17: How to Seed A Culture of Innovation: A Look at 99designs Company Culture

Results & Learnings

Page 18: How to Seed A Culture of Innovation: A Look at 99designs Company Culture

20Concepts worldwide

11Video pitches

6Championed projects

55Participants in San Francisco, Berlin, Paris, Melbourne

Page 19: How to Seed A Culture of Innovation: A Look at 99designs Company Culture

Promote R&DOwnership & autonomy

Engagement & excitement

Not all ideas will succeedLonger time production

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Thanks!

[email protected]@jsewhoy Let’s do it again!

Page 24: How to Seed A Culture of Innovation: A Look at 99designs Company Culture

Happyness

Thank you!

Siham [email protected]