How to save the world?

you world

SWEET SPOT!

CREATIVITY + IMPACT

ALTRUISM

The Do-Gooder Way

No FunNo Sex

No MoneyNo Results

7+ Years Experience Required

The Biz Way

J.O.B.Make moneyIncrease marginKeep shareholders happySave your soul at night

pro bono

PRO BONO

pragmatism

idealism

collaboration

profit

loss

social impact

harm

The Awesomeness Manifesto

“awesomeness is the new innovation”

“In the 21st century, if you're merely

innovative, prepare to be disrupted by awesomeness.”

-Umair Haque

4 Pillars of Awesomeness

• Ethical production

• Insanely great stuff (e.g. iPod, iPhone)

• Love (the basis of all real value creation.)

• Thick value (real, meaningful, sustainable. “It happens by

making people authentically better off”)

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

• Ethical production

– If your client is not aggressively moving in this direction, you are increasingly going to look bad

– Cradle to Cradle, Good Guide

• Insanely great stuff

– iPod, iPhone

– kickstarter

•Love

– Etsy

– IBM Corporate Service Corps

Thick value

bottom up

SWEET SPOT!!

topdown

means ends

love + work = great things

nau

SROI <---> ROI

Huh?

measuring social impact w/ IDEO

how might we…

measure what’s most meaningful

visualize data in more effective and inspiring ways

emphasize cost-effective evaluation tools

How Virtue Creates Value for Business and Society*

• Growth

• Return on Capital

• Risk Management

• Management Quality

*BC Center for Corporate Citizenship + McKinsey

snoozefest

• align with core business & competencies

• understand value that is created

• communicate that value

Low hanging fruit

• Brand equity

• Employee attraction, retention, motivation

The Fun Theory

DNA / core purpose

one bottom line to triple bottom line to one bottom line

speed dating

and

the tapdance of history

Awesomeness manifesto

Ethical production

Insanely great stuff

Love

Thick value

Wall Street lingo

Growth

Return on capital

Risk management

Management quality

<- coding ->

DNA / Purpose

Activity

• Step 1 (groups of 5 or so people)Set up an agency for doing the most good

• Step 2 (choose an industry: auto, cpg etc.)Think of something awesome

• Step 3 (go for it)Coding goals, implementation, results

Intention

Designers Accord

Business School Oath

Planners Oath?