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How to Revoke Google's Manual Penalty
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EZ Marketing Tech+1 (347)-507-5471 | [email protected] |
www.ezmarketingtech.com
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What is Google PenaltyGoogle penalty basically refers to negative impacts on
a website’s search rankings/visibility due to either search algorithms or manual review from Google.
Google penalizes websites only when they believe a website is engaged with some sort of practices that clearly violates their quality guidelines.
Google quality guideline details: https://support.google.com/webmasters/answer/35769?hl=en#quality_guidelines
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Types of Google PenaltyGoogle’s penalty can be of two types:
1. Algorithmic Penalty: This kind of penalty happens naturally as Google updates its algorithm. This sort of penalty is usually harder to identify as no message is sent to the GWT.
2. Manual Penalty: In addition to algorithmic penalty, Google may apply manual penalty when they notice a website is practicing spammy techniques breaching their quality guidelines.
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Reasons for Manual PenaltyHacked siteThin content with little or no added valuePure spamUser generated spamCloaking and/or sneaky redirectsHidden text and/or keyword stuffingSpammy freehostsSpammy structured markupUnnatural links from your siteUnnatural links to your siteUnnatural links to your site – impacts links
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Types of Manual PenaltyGoogle may apply manual penalty in any of two ways:
Partial matches: Impacts only specific URLs or sections of a website participating in bad practices. Here only that particular pages or URLs are penalized, not the entire website.
Site-wide matches: In such penalty, affects the entire website.
At final stage, Google may even de-index that website from SERP.
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Manual Penalty MessagesIf your website is affected by manual
penalty, you will able to see that from the “Manual Actions” tab from GWT account:
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How to Revoke Manual PenaltyIn case of Unnatural Links to Your site:
Identify Spammy or low quality backlinks Collect contact address/emails of spammy websites Contact with spammy/low quality websites
requesting to remove your links from their websites Communicate with them via email or filling
contact box from their websites Disavow links/sites from your GWT, whose
webmasters didn’t respond to your emails Submit reconsideration request
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Identify Low Quality BacklinksCreate a detail backlink profileAs premium backlink analyzer, Link Detox is really goodYou can also use couple of free tools to get an overall idea
about your backlink sources: https://www.google.com/webmasters/tools http://www.backlinkwatch.com/ https://moz.com/researchtools/ose/ https://ahrefs.com/ http://www.semrush.com/
It would be great if you synchronize backlink data of couple of free tools to create a complete backlink profile!
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Collect Contact Addresses & Communicate with WebmastersCollect as many email addresses of spammy websites
as possible to communicate with them.
In case if you don’t find email address, check whether they have any contact boxes to communicate.
Then start communicate with them requesting to remove your links from their websites.
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Disavow Backlinks Which You Failed to RemoveAfter communicating with webmasters, wait couple of
days to get reply from them.
Webmasters who didn’t reply to your post or backlinks which you failed to remove, add those links in a Text document and upload via Google Webmaster Tools.
Here’s the link to submit your disavow file: https://www.google.com/webmasters/tools/disavow-links-main
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Submit Reconsideration RequestOnce you uploaded your disavow file, start preparing
your reconsideration request.
While writing reconsideration request, always keep in mind that human employee from Google will read your application. So make your writings as informative as possible to convince them to revoke penalty from your website.
Google usually responds within 2-6 weeks to your reconsideration request.
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Thanks a Lot for Reading This Presentation This Presentation is created by EZ Marketing Tech.
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