How to Prioritise Opportunities for Growth

Last time we looked at identifying opportunities for growth based on risk.With many of the businesses we work with the key challenge is working out where to focus - or which opportunities to prioritise.This time we will look at a couple of frameworks to help do just that - including a different take on the age old SWOT analysis

There is a link at the end of this deck to the associated blog and webinar recording

Prioritise Opportunities for

Growth!

How to..

How Prioritise Opportunities for Growth!& Ensure they are Scalable

Kevin Brent

Last time…

• Growth (and size) matters

• Growth (and size) matters• Ansoff

framework for identifying

opportunities

This time…

“How do we prioritise those opportunities and how can we structure our thinking before rushing into action?”

Something to watch out for….the Owner’s (Scalability) Trap

The Value Builder SystemTM









The Philosophy of Escaping The Owner’s Trap/ Creating a Scalable business

Before

Selling lots of things to few customers


The Philosophy of Escaping The Owner’s Trap/ Creating a Scalable business

Before After

Selling lots of things to few customers

Selling one/ few things to many customers


The Scalability Trifecta or the 3 ‘ables’ of Scalable!


The Scalability Trifecta

Teachable



Teachable Valuable



Teachable

ValuableRepeatable


Prioritising Opportunities


Opportunity Teachability Value/ Differentiation

Repeatability Total




Repeatability Total

3D Characters

Websites

InfoGraphics

Explainer videos

Presentations

Social Media Skins




Repeatability Total

3D Characters 9

Websites

InfoGraphics

Explainer videos

Presentations

Social Media Skins




Repeatability Total

3D Characters 1 9

Websites

InfoGraphics

Explainer videos

Presentations

Social Media Skins




Repeatability Total

3D Characters 1 9 1 11

Websites

InfoGraphics

Explainer videos

Presentations

Social Media Skins




Repeatability Total


Websites 8 8 3 19

InfoGraphics

Explainer videos

Presentations

Social Media Skins




Repeatability Total


Websites 8 8 3 19

InfoGraphics 8 4 3 15

Explainer videos 8 8 8 24

Presentations 8 6 9 23

Social Media Skins

8 2 1 11




Repeatability Total


Websites 8 8 3 19

InfoGraphics 8 4 3 15

Explainer videos 8 8 8 24

Presentations 8 6 9 23

Social Media Skins

8 2 1 11



Explainer Videos

3D Characters

Websites

Presentations

Social Media Skins

Look for opportunities to bundle low value/ highly teachable


Look for opportunities to bundle low value/ highly teachable


Could some of these be bundled?

Now What, So What…?


Now What, So What…or SWOT?


Strengths Weaknesses

Opportunities Threats

How about an ‘Aligned’ SWOT – or OSWTT!!?


Opportunity Strengths Weaknesses Threats Tactics

But we can do better than that..




Opportunity

Explainer Videos

Presentations



Opportunity

Risk of failure/ Ansoff

Explainer Videos

M

Presentations

L



Opportunity


TVR Score

Explainer Videos

M 24

Presentations

L 23



Opportunity


TVR Score

Key Target Client

Explainer Videos

M 24

Presentations

L 23



Opportunity


TVR Score

Key Target Client

Key Pain/ Need

Explainer Videos

M 24

Presentations

L 23



Opportunity


TVR Score

Key Target Client

Key Pain/ Need

Key Competition

Explainer Videos

M 24

Presentations

L 23



Opportunity


TVR Score

Key Target Client

Key Pain/ Need

Key Competition

Relative Pros

Explainer Videos

M 24

Presentations

L 23



Opportunity


TVR Score

Key Target Client

Key Pain/ Need

Key Competition

Relative Pros

Relative Cons

Explainer Videos

M 24

Presentations

L 23



Opportunity


TVR Score

Key Target Client

Key Pain/ Need

Key Competition

Relative Pros

Relative Cons

Trends/ Threats

Explainer Videos

M 24

Presentations

L 23



Opportunity


TVR Score

Key Target Client

Key Pain/ Need

Key Competition

Relative Pros

Relative Cons

Threats Tactics

Explainer Videos

M 24

Presentations

L 23

Examine your current offerings and growth opportunities using the TVR Scalability Framework• Are you focusing on

scalable products/ services?

Next Steps

Examine your key opportunities for growth using the aligned Smart SWOT exercise

BizSmart aims to help business owners of small and medium sized businesses to create value and scale their businesses through sound practical business support by providing insight, Clarity combined with a real determination to help you succeed.

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You can read the associated blog and listen to a recording of this presentation by clicking here

You can read Kevin’s profile here

http://www.biz-smart.co.uk/smart-room/

http://www.biz-smart.co.uk/blog/how-to-prioritise-opportunities-for-growth/

http://www.biz-smart.co.uk/core-members/kevin-brent/

•Need a sounding board for your ideas?•Need to know what to prioritise?•Want someone to challenge your assumptions?

https://www.youtube.com/watch?v=CN0_d__cRik

BizSmart – Where Smart people go to surround themselves with other Smart people, to gain business success.

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How to Prioritise Opportunities for Growth