How To Prepare For A Product Launch To Maximize

Conversions

In this post I'm going to teach how to prepare for a product launch to maximize conversions.

Why Talk about it ?

Why am I going to Talk about This?

The reason I'm going to be talking about this is because so many information marketers are too eager to just sell something.

They might be offfering something good for people to buy but the way most people go about it really not effective when it comes to having high conversions.

Being Fair With Transparency

Being transparent and fair to people that read our blogs is very important. I believe we not only have to be transparent on our blogs so that we can live our long term dreams passions out but we also have to be transparent in leading up to a solution for somebody that needs it.

We don't want to just sell something. We want to prove to a certain piece of the market that what we have is exactly what they need.

They have to know it's what they need. We do not need to use salsey sales letters. We do not need to worry if we are pushing people away. There are a lot of things we don't have to worry about if we're transparent in what we do.

I think what we should be concentrating on is getting people to want to buy from a launch to where they see the value in out products and the trust and credibility that is in that product.

So where do we start?

We can set up a pre launch email series but we have to build good relationships for people to buy that product. We have to provide value. Let me give you an example. What if someone had a question about your upcomming product launch?

What you can do is not send a content email to everybody. Not send a sales email to everybody. But maybe answer that person and send it out to your list.

Maybe you might answer the question and write an email that says...Hi (name), someone asked me this question about my upcomming product and I thought you might find value from it so here it is. Then copy and paste the answer into your email. Send it out as if you were talking to one person.

This is not only providing a way to build trust and credibility but your potential buyers are having time to see what goes into our products.

The Gap

I really think that we should be having a gap between the value we have in a product and giving people a chance to know they are making a good decision to buy that product. Maybe 15 days or more.

We have to allow, depending on the credibility and trust you've created on your website and original emails that you will eventually optimize, a way to not sell but allow certain people to buy.

If you want to create a buyers list of people that recommend you to their business partners you'll probably be very effective by creating that time before your product launch.

It's a very effective way maximize conversions but build trust and relationships. Why? Because you have learned how to prepare for a product launch to maximize conversions.

Do you want to learn how to provide value in your content

and your website?

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