#socialplan

@SociousSuccess @DelCorTech

Goal Setting How to set goals for your online community

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Create the ‘burning imperative’ This will define how you treat, incentivize, and reward members.

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Bring Value If you are struggling with why members should come to your site, chances

are they will struggle, too.

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Little Victories Small goals that people can reach that keep them motivated in the

community. Game dynamics can play a role here.

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Staff & Member Research Tips for conducting staff & member research to create a

community that your members will use

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Areas to Research Who to research & how to gather information

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Staff Research

0 Perceived value

0 Member problems

0 Staff problems

0 Tech savvy

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Member Research

0 Problems

0 Access

0 Content

0 Communication

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How to Gather Information

1. Interviews

0 Small sample

0 Open ended

0 Notes

0 Listen, listen listen

0 Don’t defend or solve

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How to Gather Information

2. Surveys

0 Validate interview data

0 Survey larger sample

0 Short and sweet

0 Gratitude

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Prioritize Characteristics of Your Community with Kano 0 Mandatory Features

0 Must be in your community

0 Linear Features 0 The more the better

0 Exciters and Delighters 0 Didn’t know they wanted, but they do

0 Reverse Qualities 0 Better not be included

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How to Prioritize Characteristics of Your Community

0 Create question pairs 1. How would you feel if XYZ’s online community had separate chapter

discussion/groups? 2. How would you feel if XYZ’s online community did not have separate chapter

discussions/groups?

0 Answers I like it that way It expect it that way I am neutral I can live with it that way I dislike it that way

0 Survey sample & analyze data

Check blog.socious.com for a full explanation of how to do a Kano analysis!

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Community Features How to translate your strategy & research into online community

features

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Connection Between Research/Strategy & Features

Research & Strategy Community Features

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Start With Association Goals

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Understand Your Platform

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Use Top Problems

Staff Member

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0 Members don’t know about programs

0 Need to reduce educational costs

0 Generate more revenue

0 Improve member-to-member collaboration

0 Want to advance in careers

0 Stay on top of industry changes

0 Get help with day-to-day challenges

0 Find credible info and education

Brainstorm Solutions

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Focus The List

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Lessons to Launch Lessons to successfully launch an online community

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Start Small This is a bit controversial.

Develop a community gradually, rather than doing the traditional BIG LAUNCH.

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Simplicity Make it as simple and easy to get started and participate as possible.

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Learn, Listen, and Respond

Clear Guidelines Communication Flow

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Long-Term Success for Community

How to set up your community for long-term success

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Relationships Win If you're working on a long-term perspective (more than a year), you know

that building relationships is key.

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Work At It Every Day Growing relationships takes a lot of care and feeding.

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Community Manager Ownership and responsibility over regular communication and relationship growth.

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Reward Activity, Remind Don’t let member activity happen in a vacuum.

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Use The Right Tools for the Job Don’t bring out all the bells and whistles at once. Focus on a few key

features and make them phenomenal.

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Keep The Energy Up No one said it would be easy to create a community. It takes time and a lot

of continuous energy to grow a community out of the ether.

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More Information

on Planning Online

Communities for

Associations http://info.socious.com/association-management-resources/

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