HOW TO PITCH A-MILLION- DOLLAR BUSINESS?

V.2 - @THUYMUOI

CONTENT BY DEEPAK GOEL & M M C

WHO IS THUYMUOI? https://www.linkedin.com/in/thuymuoi

D O N ’ T P I T C H , J U S T S H A R E T H E S T O R Y

• 30-POINT FONT

• IMAGES

• MAKE IT REMEMBERABLE

P U B L I C P R E S E N TAT I O N

• A DEAL (YES)

• INFORMATION (NO)

P R I VAT E 1 - O N - 1 D I S C U S S I O N

P U B L I C P R I VAT E

S L I D E D E C K Y E S N O

VA L U AT I O N N E V E R AT T H E R I G H T T I M E

Q U E S T I O N S T O I N V E S T O R S

N O A L O T

W H Y I N V E S T ?T H E F U T U R E / M A R K E T S I Z E

A L I G N M E N T / E X P E R I E N C E S

• Send me your financial projection

• Who are other investors in this round?

• Let’s schedule a meeting 2-3 weeks from now

• Come back to me when you have a $XYZ revenue/ABC customers

• “Let’s see what happens after launch”

• I will let my associate figure this out!

• Describe the problem in real-world experience

• Simple, concrete, credible, emotional

• Assume that the reader never heard of the problem before

1 W H AT ’ S T H E P R O B L E M ?

2 H O W ’ S T H E P R O B L E M B E I N G S O LV E D T O D AY ?

• Every problem is getting solved today. It might be getting solved in an inefficient way.

• Talk about online/automatic and/or offline/manual ways to solve it

• Talk about direct/indirect competition

3 W H AT ’ S Y O U R S O L U T I O N & H O W I S I T S U P E R I O R ?

• Describe your solution

• Keep it simple, concrete, credible, emotional

• Your unique value proposition

“We started GrabTaxi because the taxi system in Malaysia was a

mess. Drivers weren’t making enough money and hated their

jobs. Women couldn’t go around safely. We needed to do

something about it.”

Anthony Tan - GrabTaxi

4 H O W B I G I S Y O U R O P P O RT U N I T Y ?

• How big is the market?

• Business model & pricing

• Be ambitious & realistic

Example: https://parse.com/plans

5 W H Y I S Y O U R T E A M I S T H E B E S T T E A M T O S O LV E T H I S ?

• Past accomplishment of the team

• Technical + marketing/sale skills

• Go to market strategy

• Cost of user acquisition

“Everyone has an idea. But it’s really about

executing the idea and attracting other people to help you work on the

idea”

Jack Dorsey - Twitter + Square

6 W H AT D O Y O U N E E D & W H Y ?

• TRACTION! TRACTION! TRACTION!

• Revenues, key customer names & testimonials

• “Make the ask”

“I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. 26 times I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed”

M I C H A E L J O R D A N