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How to motivate your staff at trade show

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Page 1: How to motivate your staff at trade show

How to Motivate Your How to Motivate Your Staff at Trade Show Staff at Trade Show

DisplaysDisplays

Kristin HovdeKristin Hovde

Smash Hit DisplaysSmash Hit Displays

Page 2: How to motivate your staff at trade show

Why is Your Staff so Why is Your Staff so ImportantImportant

• It is because of this person or group of It is because of this person or group of people that makes your company a people that makes your company a success at conventions. success at conventions.

• Your trade show booth may be the Your trade show booth may be the reason attendees stopped by, but it is reason attendees stopped by, but it is your staff that turns their curiosity your staff that turns their curiosity into a new sale. into a new sale.

• Upbeat and enthusiastic staff will Upbeat and enthusiastic staff will leave your display booth visitors with leave your display booth visitors with a positive impression of your company. a positive impression of your company.

Page 3: How to motivate your staff at trade show

Ideas to Help Boost Your Ideas to Help Boost Your Show Display Staff’s MoraleShow Display Staff’s Morale• Training Before the Trade ShowTraining Before the Trade Show• Offer PrizesOffer Prizes• Give RecognitionGive Recognition

Page 4: How to motivate your staff at trade show

Hold a Training Course Hold a Training Course Before the EventBefore the Event

• Some companies train their staff for an Some companies train their staff for an entire day before the show as a refresher entire day before the show as a refresher of their products or services.of their products or services.

• Do role-playing exercises that will Do role-playing exercises that will prepare them for questions attendees prepare them for questions attendees may have about the products or services.may have about the products or services.

• This will also help these employees This will also help these employees understand every aspect of the understand every aspect of the products/services they will be promoting. products/services they will be promoting.

Page 5: How to motivate your staff at trade show

Offer PrizesOffer Prizes

• Incentives will always motivate Incentives will always motivate staffers to do well at the display staffers to do well at the display booths, especially prizes. booths, especially prizes.

• One example would be to give prizes One example would be to give prizes or bonuses to the 3 people who get or bonuses to the 3 people who get the most sales at the event. the most sales at the event.

Page 6: How to motivate your staff at trade show

Recognize Their Hard Recognize Their Hard WorkWork

• Most exhibitors spend more than Most exhibitors spend more than one day at their display stands, one day at their display stands, which can be hard work. Don’t let which can be hard work. Don’t let their hard work go unnoticed. their hard work go unnoticed.

• Something as simple as putting their Something as simple as putting their names and pictures in a company-names and pictures in a company-wide newsletter or posting it on a wide newsletter or posting it on a bulletin board in the office will go bulletin board in the office will go along way. along way.

Page 7: How to motivate your staff at trade show

You NEED Happy You NEED Happy EmployeesEmployees

• If employees feel as if they are If employees feel as if they are unappreciated, they will grow to unappreciated, they will grow to dislike their job and will have no dislike their job and will have no interest in performing well at the interest in performing well at the trade show exhibittrade show exhibit. .

• Give them a reason to love their job Give them a reason to love their job by using these tips, not just at the by using these tips, not just at the show, but also in the office. show, but also in the office.

Page 8: How to motivate your staff at trade show

Any Other Trade Show Any Other Trade Show Questions?Questions?

• Give Give Smash Hit Displays Smash Hit Displays a call and a call and we’d be more than happy to answer we’d be more than happy to answer any questions you have!any questions you have!

• Or you can also follow us on Twitter Or you can also follow us on Twitter (@ASmashHit) or LinkedIn (@ASmashHit) or LinkedIn (http://www.linkedin.com/company/s(http://www.linkedin.com/company/smash-hit-displays)mash-hit-displays)