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These slides by Kathleen Needham (formerly of the technology transfer program at NASA’s Glenn Research Center) were part of a panel led by Fuentek, LLC on technology licensing at universities, presented at the Technology Transfer Society conference, October 2, 2009. This presentation describes the effort to redesign the program’s website, which Fuentek led in partnership with NASA GRC.
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October 2, 2009
Laura Schoppe Fuentek, LLC
Karen LeVert Southeast TechInventures
Kathleen Needham NASA’s Glenn Research Center
John McEntire Pacific Northwest National Laboratory
How to MakeYour University the Technology Source of Choice for Innovation
http://technology.grc.nasa.gov
National Aeronautics and Space Administration
NASA’s Glenn Research Center
2009 Technology Transfer Society Conference
Creating an Effective Web Site
Kathleen NeedhamChiefTechnology Transfer and Partnership OfficeNASA’s Glenn Research Centerhttp://technology.grc.nasa.gov
NASA’s Glenn Research Center http://technology.grc.nasa.gov
National Aeronautics and Space Administration
Why We Initiated Redesign
3
Directing resources into Web site improvements provides excellent ROI
Align with strategic plan
Matching main NASA Web site’s new look/feel creates a “one NASA” image
Enhance visual “affinity”
Providing up-to-date information and instructions reduces personnel- or resource-intensive efforts
Streamline communication
Providing documents online minimizes printing needs
Reduce printing
NASA’s Glenn Research Center http://technology.grc.nasa.gov
National Aeronautics and Space Administration
Goals for New Site
Increase license/
partnership successes
4
• Demonstrate breadth/depth of Glenn’s capabilities
• Advertise opportunities • Inspire/Educate
external organizations about working with Glenn
Communicate Glenn’s
credibility as a source for
technology and collaboration
NASA’s Glenn Research Center http://technology.grc.nasa.gov
National Aeronautics and Space Administration
Examining What We Had
5
Grouped together similar types of information, creating new structure
Considered external Web site structures to identify best practices
Identified data available on other NASA centers’ sites that could be leveraged within new structure
Reviewed current portfolio of technologies to identify Glenn’s key capabilities
NASA’s Glenn Research Center http://technology.grc.nasa.gov
National Aeronautics and Space Administration
Original Site
6
NASA’s Glenn Research Center http://technology.grc.nasa.gov
National Aeronautics and Space Administration
7
Video Tour of Website
• 4.5-minute overview of website:– Architecture
– Organization of content
– Functionality
• http://www.fuentek.com/samples/GRC-web-redesign-tour.php
NASA’s Glenn Research Center http://technology.grc.nasa.gov
National Aeronautics and Space Administration
Old vs. New: Home Page
WelcomeInvitation to explore website What We Offer
List/Links to opportunities,
instructions, etc.
ResultMore useful, at-your-fingertips information without overwhelming visitors
Original
Revised
Oldvs.
new
8
NASA’s Glenn Research Center http://technology.grc.nasa.gov
National Aeronautics and Space Administration
Old vs. New: Navigation/Menu
Technology Opportunities
Facilities
Work with Us
Success
9
Technology
Working with GRC
News & Events
About Us
Resources
ResultEasier for visitors to find the information they need
Original
Revised
Oldvs.
new
NASA’s Glenn Research Center http://technology.grc.nasa.gov
National Aeronautics and Space Administration
Old vs. New: Technology Info
10
Technology listedby title with PDFdetails
Level of detail limited to print template
Info provided for select techs
Short, on-screen summaries
Additional details, links to more info provided
Info provided for all techs
ResultMore robust content
Original
Revised
Oldvs.
new
NASA’s Glenn Research Center http://technology.grc.nasa.gov
National Aeronautics and Space Administration
Some Technical Details
11
Offers greater flexibility, streamlines editing
Technology content is database-driven rather than
individual HTML pages
Prevents us from losing our audience
Links to external Web pages open new windows
Keeps visitors focused on our information by minimizing off-topic hits
Search engine is restricted to site’s content
NASA’s Glenn Research Center http://technology.grc.nasa.gov
National Aeronautics and Space Administration
Results and Outcomes
12
•We’re showing up in Google searches
•Visitors are finding our information
More inquiries/leads
•Site helps visitors self-select, eliminating the “tire kickers”
•Some agreements in negotiation – a first for us!
Better/Actionable leads
•Internal information management
A management tool
