How to make mobile email

marketing effective?

To make mobile marketing effective you have to follow certain steps.

Have a catch subject line as that draws the attention of the readers first. Dont make thee subject line very long stuffed with keywords. Make sure you have a subject line just with 5 words. Let the subject line be eye catching and creative.

If you have images attached to your message make sure you have a tag to describe what the image is about. Orelse the reader will get confuse as to what your image is trying to convey.

Make sure your response action to your message is clear. It has to visible to the reader so that he can revert back to your marketing message.

Your message will have links, make sure you do not give to many links. As the readers will get irritated seeing so many links that would ultimately open to your site. A small screen will not support too many links and can very crowded. Just keep it uncrowded and clickable

easily.

In your text message include a plain text version. Those readers whose mobile does not support html can make use of the plain text. So, make sure you are using a plain text message also.

Make sure you follow this simple steps for an effective mobile marketing campaign. If you follow these steps you can get maximum readership and leads. Make sure you make your email campaign very user friendly and not frustrtaing for readers to just click the delete button.

What is email marketing?

Email marketing a very effective method to market products.

Email marketing is basically an advertising campaign sent by a company to a group of people through electronic mail. The sending of a commercial mail to people helps in building brand image, trust and customer loyalty. Electronic mail is the best way to be in touch with your customers and advertise your

product. Email marketing helps in easy promotion as it is affordable in comparison to tv or radio advertisements. Email marketing software help in maintaing email lists, with the contact information of the target audience. This makes iit very easy for marketers to target large group of people and increase his leads. With companies providing email lists at reasoanble prices, segregated based on the marketers requirement, makes it very useful for them.

With effective email marketing you can stay connected with targeted audience. Efficient Email marketing helps you retain clients and target new ones. You can monitor the returns and compare it with traditional marketing strategies. Email marketing wins hands down as this marketing method is very useful and economical in comparison to other mediums of marketing.

What are the different ways of email marketing?

Direct email- This involves sending of your adverising message directly to the target audience in the form of an email. You can send your message to the list of email addresses youo have or else even buy from companies ofering email lists. You can even rent it for

some time from companies.

Retention email- Promotional mails sent only to the recipient to buy something can be replaced to retention mails. These take the form of newsletters. Newsletters usually carries promotional messages or advertisements. They must be valuable to the customers as they must provide information and educate them than just being an addvertisement.

Advertising in other peoples mails- Instead of issuing your own newsletters marketers can publish their message in others newsletters by paying them. There are many newletters which provide advertsing space to other marketers.

An Article by Pioneermarketers