Presentation to Sacramento Metro Chamber May 17, 2012.
Citation preview
GET ON THE MAP LOCAL SEARCHMARKETING JULIE GALLAHER 916-265-
2521
JULIE GALLAHERGet on the Map Local Search MarketingPlease
check-in on Foursquare or Facebookand TweetIm @metro_chamber with
@juliegallaher and the #linkedinsmarties GET ON THE MAP LOCAL
SEARCH MARKETING JULIE GALLAHER 916-265- 2521
TODAYS AGENDA1. Basic Facts about Linkedin2. Power Up Your
LinkedIn Profile so Youll Be Found3. Build Authority with LinkedIns
Super Applications Groups, Answers & Events4. Creating a
LinkedIn Business Page5. LinkedIn Job Search Your Own Online
Placement Agency6. LinkedIns Powerful Advertising Platform Laser
Delivery of Your Message to your target audience C-Level, admins or
anywhere in between7. Quick evaluation of volunteers profiles GET
ON THE MAP LOCAL SEARCH MARKETING JULIE GALLAHER 916-265- 2521
1. LINKEDIN BASIC FACTS GET ON THE MAP LOCAL SEARCH MARKETING
JULIE GALLAHER 916-265- 2521
1. LINKEDIN BASIC FACTSWant more LI
infographics?http://pinterest.com/getonthemap/linkedin/ GET ON THE
MAP LOCAL SEARCH MARKETING JULIE GALLAHER 916-265- 2521
2. POWER UP YOUR PROFILE SO YOULL
GETFOUNDhttp://www.linkedin.com/profile/view?id=36762302&locale=en_US&trk=tyahhttp://www.linkedin.com/in/juliegallaherTIP
--- Figure Out Your Most Important Key Phrase GET ON THE MAP LOCAL
SEARCH MARKETING JULIE GALLAHER 916-265- 2521
2. PROFILE - 5 PLACES FOR YOUR KEY PHRASEProfessional Headline
(click on name)Current OccupationPast OccupationSummaryExperience
GET ON THE MAP LOCAL SEARCH MARKETING JULIE GALLAHER 916-265-
2521
2. PROFILE - ADD AN APPLICATIONHave you written a book or paper
PublicationDo you blog wordpress or blogger appTravel to Important
Conferences TripItRead good books AmazonRated as top lawyer
Martindale GET ON THE MAP LOCAL SEARCH MARKETING JULIE GALLAHER
916-265- 2521
CONNECT WITH
EVERYONEhttp://linkedin.com/in/juliegallaherConnect with your real
life & social media friends email, facebook status
updatesConnect with LIONs GET ON THE MAP LOCAL SEARCH MARKETING
JULIE GALLAHER 916-265- 2521
2. PROFILE - RECOMMENDATIONSStart by givingThen ask specific to
the jobDont ask strangers It would be wise you to meet Julie and
work with her if you are a business owner and trying to grow your
business online. Julie has proven she can build her own business as
well as teach others to do the same thing. She is an instrumental
figure in helping traditionally non- tech-savvy businesses turn
thee page and move themselves online in a meaningful way. Andrew
Johns Internet Marketing Manager, Twitter GET ON THE MAP LOCAL
SEARCH MARKETING JULIE GALLAHER 916-265- 2521
2. PROFILE - ORGANIZEExport your listSend Linked in Mail to
your contacts maximum of 50 in a batchMake LinkedIn a regular
activitiy Update with community or industry info on a regular
basisThese updates keep you front of mind with your contacts seeing
your message on their home page. GET ON THE MAP LOCAL SEARCH
MARKETING JULIE GALLAHER 916-265- 2521
3. BUILD AUTHORITY WITH LINKEDINS SUPERAPPLICATIONS ---
GROUPSJoin and participate in some groupsRegional Industry Specific
EducationalScour the groups for connections youd like to
makeSacramento Metro Chamber bank CEO look for connectionsStart
your own groupPinterest Networking GroupLargest Pinterest group on
LinkedInGroup founder can email once a week GET ON THE MAP LOCAL
SEARCH MARKETING JULIE GALLAHER 916-265- 2521
3. BUILD AUTHORITY WITH LINKEDINS SUPERAPPLICATIONS -
ANSWERSAsk a questionAnswer a questionSubscribe to your favorite
categoriesBecome an EXPERT GET ON THE MAP LOCAL SEARCH MARKETING
JULIE GALLAHER 916-265- 2521
3. BUILD AUTHORITY WITH LINKEDINS SUPERAPPLICATIONS -
EVENTSEvents appear on your profileEvents appear in GoogleEvents
appear in LinkedIn CalendarEvents appear on your business
pageShareable by your friends/fans on their social
networkshttp://linkd.in/Ha7Q0L GET ON THE MAP LOCAL SEARCH
MARKETING JULIE GALLAHER 916-265- 2521
4. CREATING A LINKEDIN BUSINESS PAGE1. Optimize your Overview
tabApproximately 50 words. Use good ones with a call to action2.
Create interesting updates3. Get recommendations for your services
of products GET ON THE MAP LOCAL SEARCH MARKETING JULIE GALLAHER
916-265- 2521
5. LINKEDIN JOB SEARCH GET ON THE MAP LOCAL SEARCH MARKETING
JULIE GALLAHER 916-265- 2521
5. LINKEDIN JOB SEARCHJust Joined - New people from your
networkCheck out the people who check you outUpgrade your account
GET ON THE MAP LOCAL SEARCH MARKETING JULIE GALLAHER 916-265-
2521
6. LINKEDIN ADVERTISINGLets go
Live!http://linkedin.com/in/juliegallaher GET ON THE MAP LOCAL
SEARCH MARKETING JULIE GALLAHER 916-265- 2521
CONNECT WITH ME!Lets go
Live!http://linkedin.com/in/juliegallaher GET ON THE MAP LOCAL
SEARCH MARKETING JULIE GALLAHER 916-265- 2521
FOLLOW GET ON THE MAPLets go
Live!http://linkedin.com/in/juliegallaher GET ON THE MAP LOCAL
SEARCH MARKETING JULIE GALLAHER 916-265- 2521
KEEP IN TOUCHTwitter http://twitter.com/juliegallaherLinkedIn
http://linkedin.com/in/juliegallaherLinkedIn
http://www.linkedin.com/company/get-on-the-map-local-search-
marketingFacebook http://facebook.com/getonthemapPinterest
http://pinterest.com/juliemarg/get-on-the-mapEventbrite
http://getonthemapsacramento.eventbrite.comGoogle+
https://plus.google.com/u/0/114799416896311124012/posts GET ON THE
MAP LOCAL SEARCH MARKETING JULIE GALLAHER 916-265- 2521