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Points from the book "Made To Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath
Citation preview
How To
Make IdeasStick
6 Key Points to Make Ideas Memorable
6 Key Points to Make Ideas Memorable
Simple
Unexpected
Concrete
Credible
Emotional
Tell StoriesTell Stories
About the Author
Pek Pongpaet is a Chicago based
developer, designer, entrepreneur, and martial artist.
blog.pekpongpaet.com
Source
Made to Stick - Why Some Ideas Survive and Others Die by Chip Heath & Dan Heath