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Learn How to Grow and Nurture Evergreen Content. Visit http://www.virtualassist.net for your internet marketing needs. Social Media Virtual Assistant shows you how easy it is to develop a content marketing strategy using evergreen writing concepts in your internet marketing campaigns that also offer great SEO benefits.
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How to Grow and Nurture Evergreen Content
by Andrea Kalli
How would you like to post a single article to your website that continues to generate interest – and traffic – for years rather than days or weeks?
Andrea Kalli – Online Internet Marketing Services
www.virtualassist.net
Content that creates this type of interest is called “evergreen content” and, while it is valuable to your readers and a nice boost for your ego, it is also an incredibly valuable SEO tool; a sign to the search engines that your site offers value and quality to your audience.
Andrea Kalli – Online Internet Marketing Services
www.virtualassist.net
What type of article might do this for you? If you post an article to your site about the Super Bowl for example, you are likely to generate a great deal of traffic for the two weeks before and after the event, and that is good.
Andrea Kalli – Online Internet Marketing Services
www.virtualassist.net
However, if you were to post an article on the history of the Super Bowl, and how it came to be the single largest yearly sporting event in the world, year after year, your article will remain relevant for years, and maybe even decades, to come.
Andrea Kalli – Online Internet Marketing Services
www.virtualassist.net
This is the type of content that search engines love to offer their clients, the searcher.
Andrea Kalli – Online Internet Marketing Services
www.virtualassist.net
First, you must plant your evergreen content
While newsworthy events can generate a great deal of traffic in the moment, they are unlikely to create long-term interest.
Andrea Kalli – Online Internet Marketing Services
www.virtualassist.net
While you must post about such events to remain relevant to your audience, their value will diminish quickly as the news cycle focuses on new events.
Andrea Kalli – Online Internet Marketing Services
www.virtualassist.net
Evergreen content on the other hand, must remain relevant for months or years, rather than for the short-term.
Andrea Kalli – Online Internet Marketing Services
www.virtualassist.net
To begin, you must ask yourself what you have to offer that is unique to your niche that will also stand the test of time. What is it that everyone in your niche should know that will benefit them over the long-term?
Andrea Kalli – Online Internet Marketing Services
www.virtualassist.net
If you have a writer’s blog for example, is there something you can share about being a writer that will be relevant past the current interest in online or self-publishing?
Andrea Kalli – Online Internet Marketing Services
www.virtualassist.net
If you are posting to IT specialists, do you have something to offer others about the constantly changing nature of your work rather than the latest tech innovation; something which is likely to be obsolete as soon as you publish about it?
Andrea Kalli – Online Internet Marketing Services
www.virtualassist.net
Whatever your niche may be, you are likely to have specialized knowledge about your subject which can benefit others not just in the moment, but over the long term. By sharing this type of information, you have planted your first bit of evergreen content.
Andrea Kalli – Online Internet Marketing Services
www.virtualassist.net
Next, you must grow your evergreen content
Whether you purchase articles which you hope will become evergreen or write them yourself, your goal is to generate long-term interest as a way to get the greatest return on your article marketing strategy.
Andrea Kalli – Online Internet Marketing Services
www.virtualassist.net
Articles which stand the test of time offer great value to your current audience, but they can also generate organic growth. When visitors to your site find value, they tend to share it with others.
Andrea Kalli – Online Internet Marketing Services
www.virtualassist.net
When your visitors share your content over the social networks, the search engines take notice, it is an indication to them of the quality of your content and it is this type of quality content that they are trying to find for their own audience; the searcher.
Andrea Kalli – Online Internet Marketing Services
www.virtualassist.net
Continue to post and update evergreen content regularly, not just for your audience to discover and share, but in the hope that the search engines will discover it as well.
Andrea Kalli – Online Internet Marketing Services
www.virtualassist.net
Finally, you must nurture your evergreen content
Updating your evergreen articles and posts to reflect changes in your niche is critical to keeping them relevant and timely; something the search engines are constantly watching for.
Andrea Kalli – Online Internet Marketing Services
www.virtualassist.net
If you allow your evergreen information to become outdated, it not only becomes less valuable to your readers, it may also cause you to lose ranking in the search results.
Andrea Kalli – Online Internet Marketing Services
www.virtualassist.net
Regular updates to your content will keep it – and your site – relevant to the search engines, and your audience.
Andrea Kalli – Online Internet Marketing Services
www.virtualassist.net
As an example, let’s imagine that the IT expert’s site above has mentioned operating systems in an evergreen article. As of April 2014, Windows XP, the most popular OS the world has ever seen, will no longer be supported by Microsoft.
Andrea Kalli – Online Internet Marketing Services
www.virtualassist.net
This information is critical to all users, not just IT specialists. It must be mentioned in advance, and it must be updated regularly as the date approaches for the content to remain relevant.
Andrea Kalli – Online Internet Marketing Services
www.virtualassist.net
Updating your information can usually be done simply and easily, with a few tweaks to the content:
Andrea Kalli – Online Internet Marketing Services
www.virtualassist.net
• Place the new information in the body of your article
Andrea Kalli – Online Internet Marketing Services
www.virtualassist.net
• Delete any information which has become obsolete from your article
Andrea Kalli – Online Internet Marketing Services
www.virtualassist.net
• Change tenses, from future to past for example, and revise the language used to describe the change
Andrea Kalli – Online Internet Marketing Services
www.virtualassist.net
• Add a header or footer to the article to highlight changes in the information you’ve shared
Andrea Kalli – Online Internet Marketing Services
www.virtualassist.net
Updating your content does more than simply keeping the information relevant and timely, it also lets the search engines know that the content has ongoing value.
Andrea Kalli – Online Internet Marketing Services
www.virtualassist.net
You can also generate buzz about your site by posting notices to the social networks about the updates you’ve made to the content.
Andrea Kalli – Online Internet Marketing Services
www.virtualassist.net
After working so hard to create and plant your evergreen content, you must not allow it to go fallow. Continue to care for it by nurturing it and it will continue to grow, as will your website or blog.
Andrea Kalli – Online Internet Marketing Services
www.virtualassist.net
Is This You?
•Do you struggle with building your platform, getting noticed, and becoming known as the expert in your topic?•Do you sometimes feel that you need a better plan to grow your list, or nurture and engage your audience?•Do you wish you could stop trading time for dollars, and turn your content into profitable products?•Are you feeling paralyzed by technology and implementation overwhelm?
Whatever you want to call us, what we do is IMPLEMENT. We help you brainstorm, plan, organize, build, market, and maintain your online business.
Let my team help you with the overwhelm, technology, & implementation.
Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
Internet Marketing Services Business Website and
Blogging Social Media Marketing –
Relationship Marketing Email Marketing – Nurture
Marketing Lead Generation –
Irresistible, Compelling Incentive Offer
Video Marketing – Video/Audio Products
Content Marketing – Article Marketing
Product Creation – Content Re-purposing
Search Engine Optimization – Keyword Research – Links
Webinar/Teleseminar Management and Support
Speaker Specific Support and Marketing
Author Specific Support and Marketing
Membership Site Implementation and Management
Affiliate Program Mobile Marketing Reputation Management Pay-per-Click Advertising
Check out the details for each of the Internet Marketing Services listed above
Let’s Get Strategic About Marketing!Andrea Kalli – Online Internet Marketing Services www.virtualassist.net