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Want to get your social media portfolio up and running, try our guide here! This is a how to on get starting in Twitter for business from www.concentrix.com. It is a presentation for beginners, soon we will be uploading more advanced how-to guides. If you have any questions on this content.
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1
How to get started with Twitter for
Business
Copyright Concentrix 2012
Top 7 Tips!
• Why Twitter
• Setup
• Listen
• Follow
• Tweet
2
Overview...• Who What & Why?•Setup•Listen•Follow•Tweet•#Tags•ReTweet
Copyright Concentrix 2012
• Why Twitter
• Setup
• Listen
• Follow
• Tweet
3
Who is this guide for?• Business people who want to use Twitter
• Companies who would like to use Twitter
Copyright Concentrix 2012
• Why Twitter
• Setup
• Listen
• Follow
• Tweet
4
What is Twitter?
“an online social networking service and micro blogging service that enables its users to send and read text-based messages of up to 140 characters”
Copyright Concentrix 2012
• Why Twitter
• Setup
• Listen
• Follow
• Tweet
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Why use it?
Copyright Concentrix 2012
• Why Twitter
• Setup
• Listen
• Follow
• Tweet
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SEO
Networking
Real-Time Info
Track prospects, customers and competitors
Free!
Copyright Concentrix 2012
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Twitter SetupCopyright Concentrix 2012
• Why Twitter
• Setup
• Listen
• Follow
• Tweet
8
First Impression Counts!
Copyright Concentrix 2012
• Why Twitter
• Setup
• Listen
• Follow
• Tweet
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Twitter Profile Picture!
Clear and Professional
Copyright Concentrix 2012
More suited to a personal account
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Name: Real Name Please
Bio: What makes you appealing to other BUSINESS twitter accounts?
Location: Makes you real and relevant.
URL: Company Website, Blog, LinkedIn Profile
Twitter Profile Setup
Copyright Concentrix 2012
• Why Twitter
• Setup
• Listen
• Follow
• Tweet
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Move on after you have...
• Created your Twitter Profile• Added an appropriate Twitter picture• Created a professional Twitter bio• Added your Location• Added a relevant URL
Copyright Concentrix 2012
12
Using Twitter
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@Concentrix
This is a “Twitter Handle”
Copyright Concentrix 2012
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A public URL is:
www.Twitter.com/Concentrix
Copyright Concentrix 2012
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LISTEN!
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What we suggest you listen to...
Your interestsCustomersCompetitorsProspectsIndustry#Tag
Copyright Concentrix 2012
• Why Twitter
• Setup
• Listen
• Follow
• Tweet
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Move on after you have...
• Understood what a Twitter “Handle” is• Added your Twitter “Handle” to Sig and Business cards• Understood your public Twitter URL• Tried to listen to a few topics of interest on Twitter
Search
Copyright Concentrix 2012
• Why Twitter
• Setup
• Listen
• Follow
• Tweet
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#What #On
#Earth #IS #A #HASHTAG???
Copyright Concentrix 2012
• Why Twitter
• Setup
• Listen
• Follow
• Tweet
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#Definition:
“A hashtag (#tag) is a clickable link that categorises tweets for search purposes. For example, if I click on #Concentrix I will see a search result for all tweets containing that hashtag.”
Copyright Concentrix 2012
• Why Twitter
• Setup
• Listen
• Follow
• Tweet
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I’m being followed!
If someone follows you... Reply with a “Thanks for the follow!”
TOP TIP...
At the end of the week you might want to Tweet: “Thanks to all my new followers (ENTER NAMES OF NEW FOLLOWERS HERE including @)
Copyright Concentrix 2012
• Why Twitter
• Setup
• Listen
• Follow
• Tweet
22
You might want to follow us
@Concentrix&
@ConcentrixEU
Copyright Concentrix 2012
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How to TweetCopyright Concentrix 2012
• Why Twitter
• Setup
• Listen
• Follow
• Tweet
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We suggest you...
• Tweet about things you are interested in
• Reply to people
• ReTweet People
• Favourite Tweets
• Have a positive, professional tone
Copyright Concentrix 2012
• Why Twitter
• Setup
• Listen
• Follow
• Tweet
25
We recommend you do not...
•Rant
•Spam
• Inflame
Copyright Concentrix 2012
• Why Twitter
• Setup
• Listen
• Follow
• Tweet
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Someone Tweeted Me!What do I do?
@Reply to them!
Thank them for the information or continue
the conversation
Copyright Concentrix 2012
• Why Twitter
• Setup
• Listen
• Follow
• Tweet
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Suggested Tweet Ratios:
1/3 Content – Links, articles, comments
1/3 ReTweet-Using the RT button
1/3 Replies- @replies to content you like
Copyright Concentrix 2012
• Why Twitter
• Setup
• Listen
• Follow
• Tweet
28
Move on after you have...
• Understood what a #hashtag is• Followed someone• Tweeted to someone or @replied to someone• Understood content ratios
Copyright Concentrix 2012
• Why Twitter
• Setup
• Listen
• Follow
• Tweet
29
What did you learn today?
-Why Twitter-Twitter Setup-Listening-Following-Tweeting
Copyright Concentrix 2012
• Why Twitter
• Setup
• Listen
• Follow
• Tweet
30Copyright Concentrix 2012
Coming soon...Advanced Twitter for Business
Connect with us for more Content!@Concentrix & @ConcentrixEU
