How to get started with foursquare

How to start mobile marketing with Foursquare today.

A Practical Guide1

Wednesday, 16 November 11

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This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License.

marketing needs single-mindedness.

so you can do more with your time.


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@damiensaunders


http://twitter.com/damiensaunders

http://twitter.com/damiensaunders

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Mobile is becoming the new focus of integrated marketing.

Foursquare provides the location incentives and tools to help you get started with mobile marketing today. So you don’t have to commit to big budget, low value vouchers.

Problem - no one has time for all the new marketing stuff.


Smart phone 2011

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How ready is your business for the next wave of smart phones?phones?Wednesday, 16 November 11

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Smart phone 2013?

No … this is a wrist phone watch from 2011


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93the percentage of 18 – 29 year old with a mobile


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30the percentage of people in a recent study who compare prices using their mobile while out shopping


50The percentage of smartphone users who have apps installed

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100million activated Android mobiles


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Saturday Nights All Right


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Claim your stores on Foursquare

Click here to claim

Be creative and offer something to your followers and reward Mayors

Be fun. Do you want a badge for repeat visitors?


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Be a Pro at FoursquareUsing Foursquare yourself is the best way to understand the mechanics.

And it’s the best way to find out how your competition is using Foursquare.

Finally .. you can get badges like this for 1000+ checkins.


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Create your own brand identityTo make it easier to manage your stores and marketing create a new Foursquare account in the name of your brand or client.

Once created, start looking for customers who checkin to your store.


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Put up Posters or Stickers


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Reward the Mayor

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Get more people in your store – Hold a Swarm Badge Party

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Track your checkins & trends

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You can call me Loyal

A Manifesto to the Loyal.

★ Your loyal and best customers don’t have to check-in every day.★ Your loyal customers rave about you. Recommend and Add Tips for you.★ What are you doing for them?

Loyalty is the best ‘badge’ to earn on Foursquare.

read more about it.


http://damiensaunders.com/get-started-with-location-based-social-media-marketing?utm_campaign=Foursquare_2011&utm_medium=presentation&utm_source=slideshare&utm_content=embedded_text&utm_term=




1.Be a Pro at Foursquare2.Claim your business on Foursquare3.Create your own brand identity in Foursquare4.Add a prize or incentives for people to visit your shop5.Reward the Mayor6.Add Tips & To Do’s to your stores7.Put Stickers or Posters in Store8.Hold a Foursquare Swarm Badge Party9. Track Checkins & Trends10.Promote Foursquare on Twitter, Facebook & your website.11. Focus on returning and loyal customers

11 step guide to Foursquare

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How much time does this take?

Don’t worry!You determine the time you want to spend on Social Media or LOLling around with your customers.

YOU CAN SPEND AS

LITTLE AS 30 MINUTES EACH DAY


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• Print Ads• Magazines• Expos & Trade

Shows• Tele-sales• Direct Mail• Radio• TV

Nu Skool• Social Media• E-mail• CRM• How to Videos• Banner Ads• Search• SEO• Viral

• Data Analytics• Automated

Marketing• Location based• Time-limited

deals• Re-targeting• Online-Offline

Targetting

Trends in digital marketing

Ol’ Skool


This work is licensed under the Crea3ve Commons A7ribu3on-‐NonCommercial-‐ShareAlike License.

To view a copy of this license, visit h7p://crea3vecommons.org/licenses/by-‐nc-‐sa/3.0/; or, (b) send a le7er to Crea3ve Commons, 171 2nd Street, Suite 300, San Francisco, California, 94105, USA.

Bri3sh Interac3ve Media Associa3on -‐ Member

marketing needs single-mindedness.

so you can do more with your time.


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Want to read more?click to visit damiensaunders.com


http://damiensaunders.com?utm_source=slideshare&utm_medium=social-media&utm_term=&utm_content=from-slideshare&utm_campaign=general

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How to get started with foursquare