Embed Size (px)
DESCRIPTION
From SMX East 2013 / SearchMarketingExpo.com - How To Improve Your PPC Results With Images, Offers & Other Ad Extensions by @bgTheory #smx #24D. Slide deck from Brad Geddes of Certified Knowledge presents tips on how to get started using Google & Bing Ad extensions in your paid search advertising campaigns.
Citation preview
HOW TO GET
STARTED
WITH AD
EXTENSIONS
Brad Geddes
Certified Knowledge
bgTheory
SMX 24D
October 2 2013
Copyright Certified KnowledgebgTheory
Introducing Ad Extensions
Brad GeddesFounder Certified Knowledge
Author Advanced Google AdWords
bgTheory
2
Copyright Certified KnowledgebgTheory
Ad Extensions
3
Copyright Certified KnowledgebgTheory
Location Extensions
4
Copyright Certified KnowledgebgTheory
Manage Extension Reach
5
Copyright Certified KnowledgebgTheory
Offer Extension
6
Copyright Certified KnowledgebgTheory
Call Extension
7
Copyright Certified KnowledgebgTheory
Social Extension
8
Copyright Certified KnowledgebgTheory
Sitelinks
9
Copyright Certified KnowledgebgTheory
Combining Them
10
Sitelinks
Location
Social
Copyright Certified KnowledgebgTheory
Reading The Data
11
Copyright Certified KnowledgebgTheory
Some Have Options
12
Copyright Certified KnowledgebgTheory
Some are Campaign amp Ad Group
13
Copyright Certified KnowledgebgTheory
Bing Has Extensions Too
14
Copyright Certified KnowledgebgTheory
AD GROUP SITELINKS CASE STUDY
Copyright Certified KnowledgebgTheory
Ad Group Sitelink Study
bull 9 Ecommerce Accountsbull Combined spend of $1 million month
The Sitelinksbull For low value items the sitelinks were focused on cross sales
ndash similar item value
bull For high value items the sitelinks were focused on upsellsndash upsell 50 or less of item value
bull For ambiguous searches the sitelinks were focused on the specific items to narrow down the user interestndash Query ldquoWomenlsquos dressesrdquo Sitelinks Evening dresses cocktail dresses
etc
The Questionbull Would custom ad group sitelinks lead to higher profits
16
Copyright Certified KnowledgebgTheory
Cross Sales for Low Value Ad Groups
17
Copyright Certified KnowledgebgTheory
Upsells for High Value Ad Groups
18
Copyright Certified KnowledgebgTheory
Specific Links for Ambiguous Queries
19
Copyright Certified KnowledgebgTheory
How to Start with Ad Group Sitelinks
20
Copyright Certified KnowledgebgTheory
ManageCreate Sitelinks in the Editor
21
Copyright Certified KnowledgebgTheory
Learn More About AdWords
PPC training tools and community
CertifiedKnowledgeorg
bgTheory
22
httpwwwslidesharenetSearchMarketingExpo
see more presentations at
23
Copyright Certified KnowledgebgTheory
Introducing Ad Extensions
Brad GeddesFounder Certified Knowledge
Author Advanced Google AdWords
bgTheory
2
Copyright Certified KnowledgebgTheory
Ad Extensions
3
Copyright Certified KnowledgebgTheory
Location Extensions
4
Copyright Certified KnowledgebgTheory
Manage Extension Reach
5
Copyright Certified KnowledgebgTheory
Offer Extension
6
Copyright Certified KnowledgebgTheory
Call Extension
7
Copyright Certified KnowledgebgTheory
Social Extension
8
Copyright Certified KnowledgebgTheory
Sitelinks
9
Copyright Certified KnowledgebgTheory
Combining Them
10
Sitelinks
Location
Social
Copyright Certified KnowledgebgTheory
Reading The Data
11
Copyright Certified KnowledgebgTheory
Some Have Options
12
Copyright Certified KnowledgebgTheory
Some are Campaign amp Ad Group
13
Copyright Certified KnowledgebgTheory
Bing Has Extensions Too
14
Copyright Certified KnowledgebgTheory
AD GROUP SITELINKS CASE STUDY
Copyright Certified KnowledgebgTheory
Ad Group Sitelink Study
bull 9 Ecommerce Accountsbull Combined spend of $1 million month
The Sitelinksbull For low value items the sitelinks were focused on cross sales
ndash similar item value
bull For high value items the sitelinks were focused on upsellsndash upsell 50 or less of item value
bull For ambiguous searches the sitelinks were focused on the specific items to narrow down the user interestndash Query ldquoWomenlsquos dressesrdquo Sitelinks Evening dresses cocktail dresses
etc
The Questionbull Would custom ad group sitelinks lead to higher profits
16
Copyright Certified KnowledgebgTheory
Cross Sales for Low Value Ad Groups
17
Copyright Certified KnowledgebgTheory
Upsells for High Value Ad Groups
18
Copyright Certified KnowledgebgTheory
Specific Links for Ambiguous Queries
19
Copyright Certified KnowledgebgTheory
How to Start with Ad Group Sitelinks
20
Copyright Certified KnowledgebgTheory
ManageCreate Sitelinks in the Editor
21
Copyright Certified KnowledgebgTheory
Learn More About AdWords
PPC training tools and community
CertifiedKnowledgeorg
bgTheory
22
httpwwwslidesharenetSearchMarketingExpo
see more presentations at
23
Copyright Certified KnowledgebgTheory
Ad Extensions
3
Copyright Certified KnowledgebgTheory
Location Extensions
4
Copyright Certified KnowledgebgTheory
Manage Extension Reach
5
Copyright Certified KnowledgebgTheory
Offer Extension
6
Copyright Certified KnowledgebgTheory
Call Extension
7
Copyright Certified KnowledgebgTheory
Social Extension
8
Copyright Certified KnowledgebgTheory
Sitelinks
9
Copyright Certified KnowledgebgTheory
Combining Them
10
Sitelinks
Location
Social
Copyright Certified KnowledgebgTheory
Reading The Data
11
Copyright Certified KnowledgebgTheory
Some Have Options
12
Copyright Certified KnowledgebgTheory
Some are Campaign amp Ad Group
13
Copyright Certified KnowledgebgTheory
Bing Has Extensions Too
14
Copyright Certified KnowledgebgTheory
AD GROUP SITELINKS CASE STUDY
Copyright Certified KnowledgebgTheory
Ad Group Sitelink Study
bull 9 Ecommerce Accountsbull Combined spend of $1 million month
The Sitelinksbull For low value items the sitelinks were focused on cross sales
ndash similar item value
bull For high value items the sitelinks were focused on upsellsndash upsell 50 or less of item value
bull For ambiguous searches the sitelinks were focused on the specific items to narrow down the user interestndash Query ldquoWomenlsquos dressesrdquo Sitelinks Evening dresses cocktail dresses
etc
The Questionbull Would custom ad group sitelinks lead to higher profits
16
Copyright Certified KnowledgebgTheory
Cross Sales for Low Value Ad Groups
17
Copyright Certified KnowledgebgTheory
Upsells for High Value Ad Groups
18
Copyright Certified KnowledgebgTheory
Specific Links for Ambiguous Queries
19
Copyright Certified KnowledgebgTheory
How to Start with Ad Group Sitelinks
20
Copyright Certified KnowledgebgTheory
ManageCreate Sitelinks in the Editor
21
Copyright Certified KnowledgebgTheory
Learn More About AdWords
PPC training tools and community
CertifiedKnowledgeorg
bgTheory
22
httpwwwslidesharenetSearchMarketingExpo
see more presentations at
23
Copyright Certified KnowledgebgTheory
Location Extensions
4
Copyright Certified KnowledgebgTheory
Manage Extension Reach
5
Copyright Certified KnowledgebgTheory
Offer Extension
6
Copyright Certified KnowledgebgTheory
Call Extension
7
Copyright Certified KnowledgebgTheory
Social Extension
8
Copyright Certified KnowledgebgTheory
Sitelinks
9
Copyright Certified KnowledgebgTheory
Combining Them
10
Sitelinks
Location
Social
Copyright Certified KnowledgebgTheory
Reading The Data
11
Copyright Certified KnowledgebgTheory
Some Have Options
12
Copyright Certified KnowledgebgTheory
Some are Campaign amp Ad Group
13
Copyright Certified KnowledgebgTheory
Bing Has Extensions Too
14
Copyright Certified KnowledgebgTheory
AD GROUP SITELINKS CASE STUDY
Copyright Certified KnowledgebgTheory
Ad Group Sitelink Study
bull 9 Ecommerce Accountsbull Combined spend of $1 million month
The Sitelinksbull For low value items the sitelinks were focused on cross sales
ndash similar item value
bull For high value items the sitelinks were focused on upsellsndash upsell 50 or less of item value
bull For ambiguous searches the sitelinks were focused on the specific items to narrow down the user interestndash Query ldquoWomenlsquos dressesrdquo Sitelinks Evening dresses cocktail dresses
etc
The Questionbull Would custom ad group sitelinks lead to higher profits
16
Copyright Certified KnowledgebgTheory
Cross Sales for Low Value Ad Groups
17
Copyright Certified KnowledgebgTheory
Upsells for High Value Ad Groups
18
Copyright Certified KnowledgebgTheory
Specific Links for Ambiguous Queries
19
Copyright Certified KnowledgebgTheory
How to Start with Ad Group Sitelinks
20
Copyright Certified KnowledgebgTheory
ManageCreate Sitelinks in the Editor
21
Copyright Certified KnowledgebgTheory
Learn More About AdWords
PPC training tools and community
CertifiedKnowledgeorg
bgTheory
22
httpwwwslidesharenetSearchMarketingExpo
see more presentations at
23
Copyright Certified KnowledgebgTheory
Manage Extension Reach
5
Copyright Certified KnowledgebgTheory
Offer Extension
6
Copyright Certified KnowledgebgTheory
Call Extension
7
Copyright Certified KnowledgebgTheory
Social Extension
8
Copyright Certified KnowledgebgTheory
Sitelinks
9
Copyright Certified KnowledgebgTheory
Combining Them
10
Sitelinks
Location
Social
Copyright Certified KnowledgebgTheory
Reading The Data
11
Copyright Certified KnowledgebgTheory
Some Have Options
12
Copyright Certified KnowledgebgTheory
Some are Campaign amp Ad Group
13
Copyright Certified KnowledgebgTheory
Bing Has Extensions Too
14
Copyright Certified KnowledgebgTheory
AD GROUP SITELINKS CASE STUDY
Copyright Certified KnowledgebgTheory
Ad Group Sitelink Study
bull 9 Ecommerce Accountsbull Combined spend of $1 million month
The Sitelinksbull For low value items the sitelinks were focused on cross sales
ndash similar item value
bull For high value items the sitelinks were focused on upsellsndash upsell 50 or less of item value
bull For ambiguous searches the sitelinks were focused on the specific items to narrow down the user interestndash Query ldquoWomenlsquos dressesrdquo Sitelinks Evening dresses cocktail dresses
etc
The Questionbull Would custom ad group sitelinks lead to higher profits
16
Copyright Certified KnowledgebgTheory
Cross Sales for Low Value Ad Groups
17
Copyright Certified KnowledgebgTheory
Upsells for High Value Ad Groups
18
Copyright Certified KnowledgebgTheory
Specific Links for Ambiguous Queries
19
Copyright Certified KnowledgebgTheory
How to Start with Ad Group Sitelinks
20
Copyright Certified KnowledgebgTheory
ManageCreate Sitelinks in the Editor
21
Copyright Certified KnowledgebgTheory
Learn More About AdWords
PPC training tools and community
CertifiedKnowledgeorg
bgTheory
22
httpwwwslidesharenetSearchMarketingExpo
see more presentations at
23
Copyright Certified KnowledgebgTheory
Offer Extension
6
Copyright Certified KnowledgebgTheory
Call Extension
7
Copyright Certified KnowledgebgTheory
Social Extension
8
Copyright Certified KnowledgebgTheory
Sitelinks
9
Copyright Certified KnowledgebgTheory
Combining Them
10
Sitelinks
Location
Social
Copyright Certified KnowledgebgTheory
Reading The Data
11
Copyright Certified KnowledgebgTheory
Some Have Options
12
Copyright Certified KnowledgebgTheory
Some are Campaign amp Ad Group
13
Copyright Certified KnowledgebgTheory
Bing Has Extensions Too
14
Copyright Certified KnowledgebgTheory
AD GROUP SITELINKS CASE STUDY
Copyright Certified KnowledgebgTheory
Ad Group Sitelink Study
bull 9 Ecommerce Accountsbull Combined spend of $1 million month
The Sitelinksbull For low value items the sitelinks were focused on cross sales
ndash similar item value
bull For high value items the sitelinks were focused on upsellsndash upsell 50 or less of item value
bull For ambiguous searches the sitelinks were focused on the specific items to narrow down the user interestndash Query ldquoWomenlsquos dressesrdquo Sitelinks Evening dresses cocktail dresses
etc
The Questionbull Would custom ad group sitelinks lead to higher profits
16
Copyright Certified KnowledgebgTheory
Cross Sales for Low Value Ad Groups
17
Copyright Certified KnowledgebgTheory
Upsells for High Value Ad Groups
18
Copyright Certified KnowledgebgTheory
Specific Links for Ambiguous Queries
19
Copyright Certified KnowledgebgTheory
How to Start with Ad Group Sitelinks
20
Copyright Certified KnowledgebgTheory
ManageCreate Sitelinks in the Editor
21
Copyright Certified KnowledgebgTheory
Learn More About AdWords
PPC training tools and community
CertifiedKnowledgeorg
bgTheory
22
httpwwwslidesharenetSearchMarketingExpo
see more presentations at
23
Copyright Certified KnowledgebgTheory
Call Extension
7
Copyright Certified KnowledgebgTheory
Social Extension
8
Copyright Certified KnowledgebgTheory
Sitelinks
9
Copyright Certified KnowledgebgTheory
Combining Them
10
Sitelinks
Location
Social
Copyright Certified KnowledgebgTheory
Reading The Data
11
Copyright Certified KnowledgebgTheory
Some Have Options
12
Copyright Certified KnowledgebgTheory
Some are Campaign amp Ad Group
13
Copyright Certified KnowledgebgTheory
Bing Has Extensions Too
14
Copyright Certified KnowledgebgTheory
AD GROUP SITELINKS CASE STUDY
Copyright Certified KnowledgebgTheory
Ad Group Sitelink Study
bull 9 Ecommerce Accountsbull Combined spend of $1 million month
The Sitelinksbull For low value items the sitelinks were focused on cross sales
ndash similar item value
bull For high value items the sitelinks were focused on upsellsndash upsell 50 or less of item value
bull For ambiguous searches the sitelinks were focused on the specific items to narrow down the user interestndash Query ldquoWomenlsquos dressesrdquo Sitelinks Evening dresses cocktail dresses
etc
The Questionbull Would custom ad group sitelinks lead to higher profits
16
Copyright Certified KnowledgebgTheory
Cross Sales for Low Value Ad Groups
17
Copyright Certified KnowledgebgTheory
Upsells for High Value Ad Groups
18
Copyright Certified KnowledgebgTheory
Specific Links for Ambiguous Queries
19
Copyright Certified KnowledgebgTheory
How to Start with Ad Group Sitelinks
20
Copyright Certified KnowledgebgTheory
ManageCreate Sitelinks in the Editor
21
Copyright Certified KnowledgebgTheory
Learn More About AdWords
PPC training tools and community
CertifiedKnowledgeorg
bgTheory
22
httpwwwslidesharenetSearchMarketingExpo
see more presentations at
23
Copyright Certified KnowledgebgTheory
Social Extension
8
Copyright Certified KnowledgebgTheory
Sitelinks
9
Copyright Certified KnowledgebgTheory
Combining Them
10
Sitelinks
Location
Social
Copyright Certified KnowledgebgTheory
Reading The Data
11
Copyright Certified KnowledgebgTheory
Some Have Options
12
Copyright Certified KnowledgebgTheory
Some are Campaign amp Ad Group
13
Copyright Certified KnowledgebgTheory
Bing Has Extensions Too
14
Copyright Certified KnowledgebgTheory
AD GROUP SITELINKS CASE STUDY
Copyright Certified KnowledgebgTheory
Ad Group Sitelink Study
bull 9 Ecommerce Accountsbull Combined spend of $1 million month
The Sitelinksbull For low value items the sitelinks were focused on cross sales
ndash similar item value
bull For high value items the sitelinks were focused on upsellsndash upsell 50 or less of item value
bull For ambiguous searches the sitelinks were focused on the specific items to narrow down the user interestndash Query ldquoWomenlsquos dressesrdquo Sitelinks Evening dresses cocktail dresses
etc
The Questionbull Would custom ad group sitelinks lead to higher profits
16
Copyright Certified KnowledgebgTheory
Cross Sales for Low Value Ad Groups
17
Copyright Certified KnowledgebgTheory
Upsells for High Value Ad Groups
18
Copyright Certified KnowledgebgTheory
Specific Links for Ambiguous Queries
19
Copyright Certified KnowledgebgTheory
How to Start with Ad Group Sitelinks
20
Copyright Certified KnowledgebgTheory
ManageCreate Sitelinks in the Editor
21
Copyright Certified KnowledgebgTheory
Learn More About AdWords
PPC training tools and community
CertifiedKnowledgeorg
bgTheory
22
httpwwwslidesharenetSearchMarketingExpo
see more presentations at
23
Copyright Certified KnowledgebgTheory
Sitelinks
9
Copyright Certified KnowledgebgTheory
Combining Them
10
Sitelinks
Location
Social
Copyright Certified KnowledgebgTheory
Reading The Data
11
Copyright Certified KnowledgebgTheory
Some Have Options
12
Copyright Certified KnowledgebgTheory
Some are Campaign amp Ad Group
13
Copyright Certified KnowledgebgTheory
Bing Has Extensions Too
14
Copyright Certified KnowledgebgTheory
AD GROUP SITELINKS CASE STUDY
Copyright Certified KnowledgebgTheory
Ad Group Sitelink Study
bull 9 Ecommerce Accountsbull Combined spend of $1 million month
The Sitelinksbull For low value items the sitelinks were focused on cross sales
ndash similar item value
bull For high value items the sitelinks were focused on upsellsndash upsell 50 or less of item value
bull For ambiguous searches the sitelinks were focused on the specific items to narrow down the user interestndash Query ldquoWomenlsquos dressesrdquo Sitelinks Evening dresses cocktail dresses
etc
The Questionbull Would custom ad group sitelinks lead to higher profits
16
Copyright Certified KnowledgebgTheory
Cross Sales for Low Value Ad Groups
17
Copyright Certified KnowledgebgTheory
Upsells for High Value Ad Groups
18
Copyright Certified KnowledgebgTheory
Specific Links for Ambiguous Queries
19
Copyright Certified KnowledgebgTheory
How to Start with Ad Group Sitelinks
20
Copyright Certified KnowledgebgTheory
ManageCreate Sitelinks in the Editor
21
Copyright Certified KnowledgebgTheory
Learn More About AdWords
PPC training tools and community
CertifiedKnowledgeorg
bgTheory
22
httpwwwslidesharenetSearchMarketingExpo
see more presentations at
23
Copyright Certified KnowledgebgTheory
Combining Them
10
Sitelinks
Location
Social
Copyright Certified KnowledgebgTheory
Reading The Data
11
Copyright Certified KnowledgebgTheory
Some Have Options
12
Copyright Certified KnowledgebgTheory
Some are Campaign amp Ad Group
13
Copyright Certified KnowledgebgTheory
Bing Has Extensions Too
14
Copyright Certified KnowledgebgTheory
AD GROUP SITELINKS CASE STUDY
Copyright Certified KnowledgebgTheory
Ad Group Sitelink Study
bull 9 Ecommerce Accountsbull Combined spend of $1 million month
The Sitelinksbull For low value items the sitelinks were focused on cross sales
ndash similar item value
bull For high value items the sitelinks were focused on upsellsndash upsell 50 or less of item value
bull For ambiguous searches the sitelinks were focused on the specific items to narrow down the user interestndash Query ldquoWomenlsquos dressesrdquo Sitelinks Evening dresses cocktail dresses
etc
The Questionbull Would custom ad group sitelinks lead to higher profits
16
Copyright Certified KnowledgebgTheory
Cross Sales for Low Value Ad Groups
17
Copyright Certified KnowledgebgTheory
Upsells for High Value Ad Groups
18
Copyright Certified KnowledgebgTheory
Specific Links for Ambiguous Queries
19
Copyright Certified KnowledgebgTheory
How to Start with Ad Group Sitelinks
20
Copyright Certified KnowledgebgTheory
ManageCreate Sitelinks in the Editor
21
Copyright Certified KnowledgebgTheory
Learn More About AdWords
PPC training tools and community
CertifiedKnowledgeorg
bgTheory
22
httpwwwslidesharenetSearchMarketingExpo
see more presentations at
23
Copyright Certified KnowledgebgTheory
Reading The Data
11
Copyright Certified KnowledgebgTheory
Some Have Options
12
Copyright Certified KnowledgebgTheory
Some are Campaign amp Ad Group
13
Copyright Certified KnowledgebgTheory
Bing Has Extensions Too
14
Copyright Certified KnowledgebgTheory
AD GROUP SITELINKS CASE STUDY
Copyright Certified KnowledgebgTheory
Ad Group Sitelink Study
bull 9 Ecommerce Accountsbull Combined spend of $1 million month
The Sitelinksbull For low value items the sitelinks were focused on cross sales
ndash similar item value
bull For high value items the sitelinks were focused on upsellsndash upsell 50 or less of item value
bull For ambiguous searches the sitelinks were focused on the specific items to narrow down the user interestndash Query ldquoWomenlsquos dressesrdquo Sitelinks Evening dresses cocktail dresses
etc
The Questionbull Would custom ad group sitelinks lead to higher profits
16
Copyright Certified KnowledgebgTheory
Cross Sales for Low Value Ad Groups
17
Copyright Certified KnowledgebgTheory
Upsells for High Value Ad Groups
18
Copyright Certified KnowledgebgTheory
Specific Links for Ambiguous Queries
19
Copyright Certified KnowledgebgTheory
How to Start with Ad Group Sitelinks
20
Copyright Certified KnowledgebgTheory
ManageCreate Sitelinks in the Editor
21
Copyright Certified KnowledgebgTheory
Learn More About AdWords
PPC training tools and community
CertifiedKnowledgeorg
bgTheory
22
httpwwwslidesharenetSearchMarketingExpo
see more presentations at
23
Copyright Certified KnowledgebgTheory
Some Have Options
12
Copyright Certified KnowledgebgTheory
Some are Campaign amp Ad Group
13
Copyright Certified KnowledgebgTheory
Bing Has Extensions Too
14
Copyright Certified KnowledgebgTheory
AD GROUP SITELINKS CASE STUDY
Copyright Certified KnowledgebgTheory
Ad Group Sitelink Study
bull 9 Ecommerce Accountsbull Combined spend of $1 million month
The Sitelinksbull For low value items the sitelinks were focused on cross sales
ndash similar item value
bull For high value items the sitelinks were focused on upsellsndash upsell 50 or less of item value
bull For ambiguous searches the sitelinks were focused on the specific items to narrow down the user interestndash Query ldquoWomenlsquos dressesrdquo Sitelinks Evening dresses cocktail dresses
etc
The Questionbull Would custom ad group sitelinks lead to higher profits
16
Copyright Certified KnowledgebgTheory
Cross Sales for Low Value Ad Groups
17
Copyright Certified KnowledgebgTheory
Upsells for High Value Ad Groups
18
Copyright Certified KnowledgebgTheory
Specific Links for Ambiguous Queries
19
Copyright Certified KnowledgebgTheory
How to Start with Ad Group Sitelinks
20
Copyright Certified KnowledgebgTheory
ManageCreate Sitelinks in the Editor
21
Copyright Certified KnowledgebgTheory
Learn More About AdWords
PPC training tools and community
CertifiedKnowledgeorg
bgTheory
22
httpwwwslidesharenetSearchMarketingExpo
see more presentations at
23
Copyright Certified KnowledgebgTheory
Some are Campaign amp Ad Group
13
Copyright Certified KnowledgebgTheory
Bing Has Extensions Too
14
Copyright Certified KnowledgebgTheory
AD GROUP SITELINKS CASE STUDY
Copyright Certified KnowledgebgTheory
Ad Group Sitelink Study
bull 9 Ecommerce Accountsbull Combined spend of $1 million month
The Sitelinksbull For low value items the sitelinks were focused on cross sales
ndash similar item value
bull For high value items the sitelinks were focused on upsellsndash upsell 50 or less of item value
bull For ambiguous searches the sitelinks were focused on the specific items to narrow down the user interestndash Query ldquoWomenlsquos dressesrdquo Sitelinks Evening dresses cocktail dresses
etc
The Questionbull Would custom ad group sitelinks lead to higher profits
16
Copyright Certified KnowledgebgTheory
Cross Sales for Low Value Ad Groups
17
Copyright Certified KnowledgebgTheory
Upsells for High Value Ad Groups
18
Copyright Certified KnowledgebgTheory
Specific Links for Ambiguous Queries
19
Copyright Certified KnowledgebgTheory
How to Start with Ad Group Sitelinks
20
Copyright Certified KnowledgebgTheory
ManageCreate Sitelinks in the Editor
21
Copyright Certified KnowledgebgTheory
Learn More About AdWords
PPC training tools and community
CertifiedKnowledgeorg
bgTheory
22
httpwwwslidesharenetSearchMarketingExpo
see more presentations at
23
Copyright Certified KnowledgebgTheory
Bing Has Extensions Too
14
Copyright Certified KnowledgebgTheory
AD GROUP SITELINKS CASE STUDY
Copyright Certified KnowledgebgTheory
Ad Group Sitelink Study
bull 9 Ecommerce Accountsbull Combined spend of $1 million month
The Sitelinksbull For low value items the sitelinks were focused on cross sales
ndash similar item value
bull For high value items the sitelinks were focused on upsellsndash upsell 50 or less of item value
bull For ambiguous searches the sitelinks were focused on the specific items to narrow down the user interestndash Query ldquoWomenlsquos dressesrdquo Sitelinks Evening dresses cocktail dresses
etc
The Questionbull Would custom ad group sitelinks lead to higher profits
16
Copyright Certified KnowledgebgTheory
Cross Sales for Low Value Ad Groups
17
Copyright Certified KnowledgebgTheory
Upsells for High Value Ad Groups
18
Copyright Certified KnowledgebgTheory
Specific Links for Ambiguous Queries
19
Copyright Certified KnowledgebgTheory
How to Start with Ad Group Sitelinks
20
Copyright Certified KnowledgebgTheory
ManageCreate Sitelinks in the Editor
21
Copyright Certified KnowledgebgTheory
Learn More About AdWords
PPC training tools and community
CertifiedKnowledgeorg
bgTheory
22
httpwwwslidesharenetSearchMarketingExpo
see more presentations at
23
Copyright Certified KnowledgebgTheory
AD GROUP SITELINKS CASE STUDY
Copyright Certified KnowledgebgTheory
Ad Group Sitelink Study
bull 9 Ecommerce Accountsbull Combined spend of $1 million month
The Sitelinksbull For low value items the sitelinks were focused on cross sales
ndash similar item value
bull For high value items the sitelinks were focused on upsellsndash upsell 50 or less of item value
bull For ambiguous searches the sitelinks were focused on the specific items to narrow down the user interestndash Query ldquoWomenlsquos dressesrdquo Sitelinks Evening dresses cocktail dresses
etc
The Questionbull Would custom ad group sitelinks lead to higher profits
16
Copyright Certified KnowledgebgTheory
Cross Sales for Low Value Ad Groups
17
Copyright Certified KnowledgebgTheory
Upsells for High Value Ad Groups
18
Copyright Certified KnowledgebgTheory
Specific Links for Ambiguous Queries
19
Copyright Certified KnowledgebgTheory
How to Start with Ad Group Sitelinks
20
Copyright Certified KnowledgebgTheory
ManageCreate Sitelinks in the Editor
21
Copyright Certified KnowledgebgTheory
Learn More About AdWords
PPC training tools and community
CertifiedKnowledgeorg
bgTheory
22
httpwwwslidesharenetSearchMarketingExpo
see more presentations at
23
Copyright Certified KnowledgebgTheory
Ad Group Sitelink Study
bull 9 Ecommerce Accountsbull Combined spend of $1 million month
The Sitelinksbull For low value items the sitelinks were focused on cross sales
ndash similar item value
bull For high value items the sitelinks were focused on upsellsndash upsell 50 or less of item value
bull For ambiguous searches the sitelinks were focused on the specific items to narrow down the user interestndash Query ldquoWomenlsquos dressesrdquo Sitelinks Evening dresses cocktail dresses
etc
The Questionbull Would custom ad group sitelinks lead to higher profits
16
Copyright Certified KnowledgebgTheory
Cross Sales for Low Value Ad Groups
17
Copyright Certified KnowledgebgTheory
Upsells for High Value Ad Groups
18
Copyright Certified KnowledgebgTheory
Specific Links for Ambiguous Queries
19
Copyright Certified KnowledgebgTheory
How to Start with Ad Group Sitelinks
20
Copyright Certified KnowledgebgTheory
ManageCreate Sitelinks in the Editor
21
Copyright Certified KnowledgebgTheory
Learn More About AdWords
PPC training tools and community
CertifiedKnowledgeorg
bgTheory
22
httpwwwslidesharenetSearchMarketingExpo
see more presentations at
23
Copyright Certified KnowledgebgTheory
Cross Sales for Low Value Ad Groups
17
Copyright Certified KnowledgebgTheory
Upsells for High Value Ad Groups
18
Copyright Certified KnowledgebgTheory
Specific Links for Ambiguous Queries
19
Copyright Certified KnowledgebgTheory
How to Start with Ad Group Sitelinks
20
Copyright Certified KnowledgebgTheory
ManageCreate Sitelinks in the Editor
21
Copyright Certified KnowledgebgTheory
Learn More About AdWords
PPC training tools and community
CertifiedKnowledgeorg
bgTheory
22
httpwwwslidesharenetSearchMarketingExpo
see more presentations at
23
Copyright Certified KnowledgebgTheory
Upsells for High Value Ad Groups
18
Copyright Certified KnowledgebgTheory
Specific Links for Ambiguous Queries
19
Copyright Certified KnowledgebgTheory
How to Start with Ad Group Sitelinks
20
Copyright Certified KnowledgebgTheory
ManageCreate Sitelinks in the Editor
21
Copyright Certified KnowledgebgTheory
Learn More About AdWords
PPC training tools and community
CertifiedKnowledgeorg
bgTheory
22
httpwwwslidesharenetSearchMarketingExpo
see more presentations at
23
Copyright Certified KnowledgebgTheory
Specific Links for Ambiguous Queries
19
Copyright Certified KnowledgebgTheory
How to Start with Ad Group Sitelinks
20
Copyright Certified KnowledgebgTheory
ManageCreate Sitelinks in the Editor
21
Copyright Certified KnowledgebgTheory
Learn More About AdWords
PPC training tools and community
CertifiedKnowledgeorg
bgTheory
22
httpwwwslidesharenetSearchMarketingExpo
see more presentations at
23
Copyright Certified KnowledgebgTheory
How to Start with Ad Group Sitelinks
20
Copyright Certified KnowledgebgTheory
ManageCreate Sitelinks in the Editor
21
Copyright Certified KnowledgebgTheory
Learn More About AdWords
PPC training tools and community
CertifiedKnowledgeorg
bgTheory
22
httpwwwslidesharenetSearchMarketingExpo
see more presentations at
23
Copyright Certified KnowledgebgTheory
ManageCreate Sitelinks in the Editor
21
Copyright Certified KnowledgebgTheory
Learn More About AdWords
PPC training tools and community
CertifiedKnowledgeorg
bgTheory
22
httpwwwslidesharenetSearchMarketingExpo
see more presentations at
23
Copyright Certified KnowledgebgTheory
Learn More About AdWords
PPC training tools and community
CertifiedKnowledgeorg
bgTheory
22
httpwwwslidesharenetSearchMarketingExpo
see more presentations at
23
httpwwwslidesharenetSearchMarketingExpo
see more presentations at
23
