How To Get Higher Prices For Your Landscaping Services

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Goal: To help you sell your landscaping services at a higher price = better customers & higher profit margins

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Two Scenarios For Raising Prices:

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1. Existing Customers

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2. New Customers

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Before Raising Prices Get Clear:

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1. Believe That You Are Worth The Increase In Pricing

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2. Know Your Breakeven Point & Profit Margins

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3. Design A Strategy To Shift The Conversation Off of Price & to Value

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How To Shift A Landscape Proposal Off of Price & Over to Value

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Objective: To win the customer’s trust and provide an irresistible proposal

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Target Market: Identify people who value service & have the resources to

pay higher prices

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Marketing: Develop & test marketing campaigns to attract your target market

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Proposal Format: A template that works for both in person & email presentations

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Five Steps To A Successful Proposal:

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1. Identify & Acknowledge Their Needs/Problems/Pain Points

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2. Provide Specific Solutions To Their Needs/Problems/Pain Points

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3. Give Them Reasons To Pick You As The Source To Solve Their Problem

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4. Present An Irresistible Offer

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5. Find Reasons To Act Now

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Let’s Walkthrough A Sample Landscape Services Proposal

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PDF Proposal

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Multiple Pages

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Printable For In Person Presentations

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Can Be Emailed

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1. Cover Page

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2. Memberships, Associations & Accreditations Page

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3. Sales Letter / Proposal

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Identify & Acknowledge Their Needs/Problem/Pain Points (2-3

paragraphs)

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Provide Solutions To Their Needs/Problem/Pain Points –

Technical

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Give Them Reasons To Pick You As The Source To Solve Their Problem

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Provide An Irresistible Offer

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Find Reasons To Act Now

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DELIVER!

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