How to get found with inbound marketing

How to Get Found With Inbound Marketing

Wednesday, July 24th 2013 1:30 PM EST

Stewart Sylvester Inbound Marketing Manager BrainSell Technologies

@StewartSylvest1

Sonja Fridell General Manager

BrainSell Technologies @sfridell

@brainsell

What Downturn?

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Case study - Reduced costs - CUT PPC, outbound efforts down Increased visibility and lead gen 20% YOY growth Web traffic up 200% YOY Inbound Leads are our primary lead source Industry recognition - vendors, followers Selling and sales model changed - Relevant info = trusted salesperson Result: Inbound has changed every aspect of business More than marketing We're here to give you real info that will help your business

Customers Have Changed

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Presentation Notes

Think of how you shop

Now they are... educated savvy researchers

Outbound Marketing was About PUSHING your Product

Presenter

Presentation Notes

Direct mail Billboards TV Commercials They're too easy to ignore now with DVRs and the internet

So What Is Inbound Marketing?

Inbound Marketing is About Pulling People In...

•Become an Expert •Gain a Following •Have People Reaching Out to YOU

With Inbound Marketing You Can...

BrainSell's Inbound Marketing Circle

BrainSell's Topsfield office whiteboard wall.

How To Get Found with Inbound

#1) Write an engaging and helpful blog post - on something relevant to your industry - with a CTA to capture leads. #2) Promote your post on social media outlets: LinkedIn, Twitter, Facebook, Tumblr, and Pinterest (if you have cool images ... which you absolutely should). #3) If it's a really cool blog post with a whitepaper or other CTA attached to it - do a press release on it.

How To Get Found with Inbound #4) Leads come in: screenshots of Sonja in our Marketing Automation solution - Net-Results #5) Scored in Marketing Automation:

How To Get Found with Inbound

#6) Assigned to a salesperson in CRM and sold

Screenshot of Sonja in our CRM instance - SugarCRM

•Hootsuite/TweetDeck (twitter, facebook, linkedin)

•BufferApp.com •Google Analytics •Feedly.com •Google Marketplace • www.google.com/addurl •Feedburner •Wordpress, Blogger, Tumblr •Weebly (site builder with forms) •Woofoo forms, Google forms •Marketing automation (Hubspot, Pardot, Net-Results)

BrainSell's Favorite Free Tools

In Closing

•Inbound marketing WORKS! •Customers have changed, have you?

•Be valuable and social

•Use the Inbound Circle!

•Embrace technology

•Watch the leads come in and deals close

Next week: Learn how to convert Inbound leads to deals won using Marketing Automation and CRM. Go to: http://bit ly/brainsellwebinar

Now What?

Tweet with us! @brainsell

5 Ways to Improve Lead Generation on Your Website - Download Whitepaper http://forms.brainsell.net/how-to-create-effective-inbound-marketing-campaigns/

http://forms.brainsell.net/how-to-create-effective-inbound-marketing-campaigns/














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How to get found with inbound marketing