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You put all your heart into creating that piece of
content.
You put all your heart into creating that piece of
content.But what if it is not pleasing to the reader?
• What if your reader ignores that content you have created?
• What if that content doesn’t get any shares or comments?
Why should you bother about formatting your
blog post?
Why should you bother about formatting your blog post?
• You have spent a lot of time and energy in conceiving that great idea and creating a killer piece of content.
• Now, why should you spend even more time and energy in formatting it? Crazy isn’t?
Here’s why you should format your blog posts!
• People are in a hurry looking for something.
• If they land on your site (through any means) and if they don’t like what they see they are going to leave your site.
• Why? Because there are numerous places where they can find the same information
For your information – 2 Million blog posts are published online in a duration of 24 hours
And people have a very short attention span
… shorter than that of the notorious gold fish!
So here are 4 tips to format your blog posts for great
reader experience!… assuming that you create killer content in
the first place!
If you’re not sure whether you create killer content or not, or if you don’t
know how to create killer content …
… check out my Course on creating killer content for your
business:
How to create killer content for your business?
Shall we get to the formatting bit?
#1 Say NO to big blocks of text
When your readers are presented with a big block of text, it instantly gets
overwhelming.
It creates an illusion of difficulty.
And mess.
Keep your sentences short.
Long sentences will be hard for your readers to follow.
#2 Use bullet points appropriately
Bullet points are attention grabbing.
They give a break.
When your readers are reading a piece of text, bullet points give them a change.
Like something that stands out.
#3 Make your post easily scannable – a.k.a use sub-
headings
Your readers read only 20% of the content your write.
I know that can be disheartening.
They scan most of your content.
To help those who scan your content, you have to include
sub-headings
#4 Don’t distract your readers
There are distractions everywhere!
• Google+
• Youtube
• Email notifications
• Cell phones beeping
• Microwave
• Washing machine
• Household chores
• Interrupting colleagues (or members of family)
• ….. and the list will go on!
Now you have to make sure that you don’t add more
distractions.
Ads, flashing banners, distracting stuff in the sidebar, and sometimes even
the sidebar itself could be distracting.
And avoid any pop under or slide in ads. They are annoying
and heavily distract your readers.
Do you format your blog posts?
Format your blog posts so you and your readers can
actually benefit from them
Click to tweet this!
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blogging?
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