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HURDLE BUSTERSHOW TO: Find & Connect to your audience
in 2 hours a week
Create ContextName
Where are you from
What do you do / working on
How did you hear about Eureka
What is an audience
“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For
millions of years, human beings have been part of one tribe or another. A group needs only two things to be a
tribe: a shared interest and a way to communicate.” ― Seth Godin, Tribes: We Need You to Lead Us
What is a TRIBE
Peo
ple
Hel
ping
Peo
ple
-The people who watch, read, or listen to something-A group of ardent admirers or devotees
Why we careAudience (Tribe / Community)
Are we (mindset, values, influence) worth being sold???
People connecting to people -Innate human need to be social -HUGE WALLS up against sales / business agendas
WE (entrepreneurs) are selling ourselves.
Peo
ple
Hel
ping
Peo
ple
How to FIND those (who watch / admire)
● Where do they: (Offline and Online)○ Do business○ Learn○ Get social○ Enjoy Family○ Get philanthropic
● What do they talk about○ With family○ With Colleagues P
eopl
e H
elpi
ng P
eopl
e
WHERE do your INTERESTS collide
● Where do they:○ Do business○ Learn○ Get social○ Enjoy Family○ Get philanthropic
● What do they talk about○ With family○ With Colleagues
(Offline and Online)
-can you share this space-Can you learn what they are learning-similar social?-philanthropic interests
Can you join the convo?Start the Convo? P
eopl
e H
elpi
ng P
eopl
e
WHERE do your INTERESTs COLLIDE● Where do they:
○ Do business○ Learn○ Get social (○ Enjoy Family○ Get philanthropic
● What do they talk about○ With family○ With Colleagues
ASK THEMGovt. organized events
Meetup.com
Local Business/Events
Related Non Profits
LinkedIN GroupsFB Interest GroupsForum GroupsLarge/growing BlogsTWITTER# (hashtags)
People connecting to people
How to connect / plug in1) Offline
--Must be around-Must be engaged
2) Online--Must be around
--Must be engaged
Start where it already exists
Join the conversation
Contribute thoughts 1) To HELP discussion2) To Understand their thinking3) To show you have interest (people want to connect)
Always be genuine
Never waste people’s time
How to connect / plug in
Can take weeks / months to build trust (not necessarily bad)
Longer it takes, more genuine
Like investing, diversify
Peo
ple
Hel
ping
Peo
ple
How to connect / plug in
Like investing, diversify● After finding their interests,
commonalities, pains - ● develop yourself as expert
○ HOW? - connect them & teach them
How to...Efficiently use your timeCategorize● What groups most inclusive● Most conducive● Most thirsty / extreme
Prioritize● 30 mins (2x) online (don’t just search - connect)
● 1 hour offline● 30 mins following up
How to...Efficiently use your time
Prioritize● Don’t overwhelm yourself
○ Confine it - don’t use it as an excuse
● Make info come to you○ get email notifications○ group them
TIPS: How to...Efficiently
Get Outside
Don’t push biz cardsAsk 2x as muchNEVER attack (verbiage)
What to do: All of it It
What to do:-Find 2 places ONLINE & connect
-Find 2 offline places
Pay attention to Meetup.com
CONNECT WITH ME
Chelsea Dygert Dygert #ConsultMent--------------------------------------
Talk: 252-717-9919
Stalk:#ConsultMent
@cimforgivenOr find me at Local coffee shop
#YesPhx
