How To Expand Your Information Product Line

Hi, how have you been? It’s Rick here and I just wanted to talk a bit on how to expand your information product line. This is going to be more about information type products or online training products. Now you probably already know that this can be done in different ways but I hope this will help expand your business and your outlook on marketing. The most important part of online business.

Expand Your Products In the Most Effective Format

They can be created in written form like e-books, they can be created in audio form where you just record your voice or they can be created in video form. I believe have to say that first because depending on how you like to consume information, even though you might want to create products a certain way like say written, it’s a good idea, when first starting out to create your products in different formats to see what are the best demographics for you. Anyway…

Expand Your Lessons To Higher Tier Products

For this example let’s say you’re recording 10 lessons. You can actually use those 10 lessons for different purposes. You want to have a reason for expanding your information product line. Do you want to create a home study course? Do you want to create a coaching program? How about an 100 page ebook or maybe an upper level audio series product.

Creating The Lessons

So you’re recording and you’re recording those lessons by yourself with one other person on the call. By the way and I don’t want to go too deep on this right here but recording calls is a deeper level of communication that focuses on where they’re at now and what they want to accomplish. That’s very important and I think most people don’t really think about how important that is but as you generate more income by getting more products out there more people will want coaching sessions with you.

While recording those lessons, say if you had 10 sessions with somebody for one hour a week, in 10 weeks you will have a 10 hour home study course. I use Prosperity Central to record but you can use Audio Acrobat which I think is also a good way to record. But if you take those recordings you can package those up into coaching lessons or even transcribe those lessons and create e-books for people that like to read.

So you create lessons that grows into home study courses or coaching lessons. Or any upper-tier email series. Recorded products that you grow in time. As you take your time and learn one thing at a time and before you know it you’ll probably know more than anybody else in your niche in time. Find a way to learn.

Get Help To Expand Your Knowledge

Get a coach that you think fits with your purpose. So many people are not willing to do that though but It’s the best way to get results faster. Why, because so few people are willing to do it. That’s why it’s so easy to dominate with product creation right now. Clients need them, if they’re what they need. More and more people are starting to expand their product lines.

Expand Your Product Line and Expand your Confidence

You just have to have the patience and know that you can accomplish anything because you can get the knowledge. The only roadblock that might be holding you back is that you think it’s just too hard. Well are you trying to just break even? There are a lot of opportunities to expand through product creation. I’ve been at the bottom and if you’re like me, you now know that most “get rich quick” time is a lot of wasted time. By learning to do the most important things in your business, like create information products, you will get faster and faster and never waste your efforts.

By the way, if you liked this training, and want to learn more from Rick Salas, just go here to get started…

http://informationbusinessmastery.com