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SEO is the Most Important ways to increase the online presence in search engines in Organic or natural way (UN Paid).
1. Website analysis- check the website in SEO point of view like all the links on the website are working or not, navigation , or any designing flaws.The website is mobile compatibility or not because as per the latest update or algorithm from google every website should be responsive.check the website speed with tools like Pingdom Tools etc. check the content of the website whether the content is genuine or not if it is copied make sure that content should be changed otherwise website get penalized from google panda. to check whether the content is copied or original check this tool Duplicate Content Detection Software .
2. Keyword research --Keyword research is the important part for any website , first collect the keywords from the website content and make it a list and log on to google adwords keyword planner and see the keyword traffic and monthly searches.select the keywords which are high in searches and low in competition .we can search keywords manually like instant prediction from google search engines How Google Instant's Autocomplete Suggestions Work .competiitor keyword research and finding keywords through different tools like 12 Free Keyword Tools To Replace Google's Keyword Tool
3. Meta Tags: Start writing meta tags for the website using keywords and content of the website .make sure that title,description and keywords you are using should have some relevency ,other wise those keywords will not trigger in the search results .The Original Meta Tags Code Generator
4. Google Search console (google webmasters) :Google search console is a free service from which we can also call as the dasboard of the website .
Add your website in google search console and verify it by adding code in the website .Things we can do by using google search console
a.Here we can submit Site map (XML)
b.Write and check a robots.txt file to help discover pages that are blocked in robots.txt accidentally. in robots.txt file we can set permissions like which page google should crawl and which page we can restrict google to crawl .
c.List internal and external pages that link to the site.
d.Get a list of links which Googlebot had difficulty crawling, including the error that Googlebot received when accessing the URLs in question.
e.See what keyword searches on Google led to the site being listed in the SERPs, and the click through rates of such listings.
f.Set a preferred domain (e.g. prefer Example Domain over Example Domain or vice versa), which determines how the site URL is displayed in SERPs.g.Highlight to Google Search elements of structured data which are used to enrich search hit entries (released in December 2012 as Google Data Highlighter)h.Demote Sitelinks for certain search results.i.Receive notifications from Google for manual penaltiesj.Provide access to an API to add, change and delete listings and list crawl errors
5. Google Analytics: it is an free web analytics service provided by the google, we can see the traffic forcasts of the website like how many visitors coming on to the website on daily, weekly and monthly basis. we can track the information of the user like country,gender, demographics,browser,device etc...
register in google analytics and add the website in to it ,google provide us UID number or javascript code , we can copy the code and paste it in the website before closing of the </body> .
The newer version of Google Analytics tracking code is known as the asynchronous tracking code, which Google claims is significantly more sensitive and accurate, and is able to track even very short activities on the website. The previous version delayed page loading and so, for performance reasons, it was generally placed just before the </body> body close HTML tag. The new code can be placed between the <head>...</head> HTML head tags because, once triggered, it runs in parallel with page loading.
6. Google Tag Manager:Google Tag manager is a tag management system created by Google to manage JavaScript and HTML tags used for tracking and analytics on websites.
we can manage the following things with Google Tag manager AdWords Conversion Tracking DoubleClick Floodlight Counter
DoubleClick Floodlight Sales
Google Analytics
GDN Remarketing (Google Display Network)
Custom Image Tags (for all other image pixels)
7. SEO Tools For Backlinks
Since link building is so important,These 10 tools for tracking inbound links for you to test:
1. Majestic-SEOMajestic-SEO allows users to track link information for any domain – their own sites or those of competitors. Illustrated in the image below, users can access the number of:
Sub domains
Pages
Links
Referring domains
Images
No Follow links
Redirects
By verifying ownership of a domain, users can obtain a more detailed report that includes unique links and their anchor text. With registration, the service for your own site is free. Users can buy credits to obtain that same information about other web sites such as competitors. Downloadable data is given on top anchor text, top referring domains and top pages. Plus, the tool offers a “daily update” feature that provides a daily journal of new inbound links.
Majestic SEO
2. BuzzStream Link BuildingBuzzStream Link Building focuses on providing tools that help automate redundant tasks in relationship building. It’s a CRM system for link building with applications for SEO as well as online PR.
Find Contact Info Track Email & Twitter
Manage Link Prospects
Monitor Backlinks for anchor text, nofollows, outbound links, banned words
Track activities and conversion rate
Delegate contacts, split prospecting from outreach
BuzzStream Link Building tools are very robust for link detection, suggestions, relationship management and link management. The BuzzMarker bookmarklet allows easy addition of new link opportunities via the browser. Many other tools focus on link detection, acquisition and the technical site of management. The CRM aspect of BuzzStream and the conversion tracking
reports make it unique.There is a free trial for BuzzStream and monthly costs range from $29/mo to $249/mo. There are also options for Agencies and Enterprise use.
BuzzStream Link Building
3. SEOmoz Linkscape
This inbound link tracking tool offers both a free basic version and an advanced version with a subscription to SEOmoz PRO.The basic search (illustrated in the image below) allows users to determine the number of inbound links to a page and the number of different domains linking to a page. The tool also gives a ranking of the page based on number and quality of inbound links, as well as a ranking of the domain overall.In the full version, users can not only judge the quality and quantity of links to their own web pages, but to their competitors as well. Users can compare number of links, number of domains and domain ranking side-by-side against competitor sites.Users can also determine the keywords competitor sites are targeting in their anchor text and identify competitors’ most powerful links.
SEOMoz Linkscape
4. Raven SEO ToolsRaven is a suite of SEO tools including a Links Manager that allows you to easily manage the link status, contacts and tasks related to each link.Raven will automatically alert if any changes have occurred on an active link, if the nofollow attribute was added, the anchor text changed, the PageRank changed, or the link was removed. There is team link building management functionality as well as the ability to import, export in CSV format or generate reports online.A standalone linking too is not available for purchase. The cost for the suite of Raven SEO Tools starts at $79 per month.
Raven SEO Link Builder
5. SoloSEO Link Building ToolsSoloSEO is a collection of SEO campaign management and implementation tools which includes “Links Manager” and “Link Build It!” modules for building and tracking inbound links to your web site.The Links Manager module helps discover links, assess the strength and quality and track progress. It also includes ongoing link detection and automatic notification if a link is deleted. Link Build It! is a bookmarklet that shows backlink count, PageRank, and Alexa rank for the site, DMOZ listing, .edu Page on or.gov links and the ability to easily add the URL of the page being viewed to the Links Manager.There is a free trial and the cost for SoloSEO is $29 per month for 5 domains and $4 per domain after.
SoloSEO Links Manager
6. Yahoo! Site ExplorerYahoo! Site Explorer is a popular, free tool for analyzing and tracking inbound links for users’ own and their competitors’ sites. Users can:
Determine the number pages within a domain indexed by SLURP, Yahoo’s search engine crawler
Explore each page to determine inbound links for each
Exclude inbound links from the domain
Exclude inbound links from the subdomain
Export results into a TSV file
Yahoo! Site Explorer
7. Page Inlink AnalyzerPage Inlink Analyzer is a tool created by Eric Miraglia that leverages the Yahoo Site Explorer tool mentioned above in a more useful interface that combines a left side column listing of indexed pages for the site being researched and the inbound links to the focus URL in the right column. This allows the user to quickly research the inbound links to each page of a particular site.For each inbound link the page level and domain level inlink counts are reported as well as the number of Delicious bookmarks (with a link to view them) for each link and the associated keyword tags.The Page Inlink Analyzer tool is free.
Page Inlink Analyzer
8. pluginSEO Beta Linking ToolspluginSEO is a service in Beta that works to simplify SEO and linking tasks by having users input keywords and competitor URLs to generate advice including link building suggestions.Link features include:
The Reactor:Links page makes suggestions My Links shows inbound links to your own site
Competitor links documents inbound links to the competing sites entered
Link suggestions provides a visual listing of new linking opportunities displayed below
pluginSEO is in Beta and is now offering free trials.
pluginSEO
9. Sheer SEO Backlinks WatchdogSheer SEO is a set of SEO project management tools, one of which, monitors “guarded” inbound links. The Backlinks Watchdog tool monitors the following link characteristics:
Anchor text Page rank
Number of outbound links in the referring page
Availability of the page
Presence of meta tags “nofollow” and “noindex”
Existance of the link to your site
Presense of “nofollow” attribute on the backlink (rel=”nofollow” causes the link not to pass rank)
There is a 90 day free trial for Sheer SEO with paid options ranging from $7 to $40 per month.
Backlink Watchdog
10. HubSpot Website GraderThis free SEO tool provides an overall SEO score for websites based on inbound links, website traffic, SEO, social popularity and other factors. Users submit their website URL, along with competing site URLs, and are then emailed a detailed report that includes:
Google PageRank and number of Google indexed pages Number of inbound links, with the option to analyze links through HubSpot
Competitive analysis with website grade, Google PageRank, number of inbound links and number of Delicious bookmarks
A sample report is shown below.
There are many other link building and tracking tools ranging from the SEOBook toolbar and Backlink Harvester to SEO Spyglass Link Assistant. These 10 should be a good start.
