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Do you want more clients and inquiries from your website? Do you have a good keyword strategy? This is the foundation of your SEO, so don't overlook it!
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Write Words MarketingWrite Words Marketing
The Power The Power of a of a
Keyword Keyword StrategyStrategy
Keywords used well help your prospects find you
Write Words MarketingWrite Words Marketing
What are Keywords?
• Why do they matter?
• What makes a good one?
• What do you do with them once you get them?
Write Words MarketingWrite Words Marketing
Search Engines Index Pages
• -- Not Sites
Write Words MarketingWrite Words Marketing
Each Page is an IndividualThat means each should get its own
keyword term
Write Words MarketingWrite Words Marketing
Don’t Choose Broad Terms
• Education
• Women
• Dogs
• Fitness
Are NOT good keyword terms because they’re too competitive. Narrow it down using
software and brain power.
Write Words MarketingWrite Words Marketing
Where to Find Keywords?
• Wordtracker
• Google Adwords Keyword Tool
• Google Instant (for ideas)
• Many others (Google “keyword tools”)
Write Words MarketingWrite Words Marketing
Here’s an Example of Keyword Analysis
Write Words MarketingWrite Words Marketing
What Does It All Mean?
• In the previous slide there are several terms and 3 columns. The first column is demand, the 2nd supply and the 3rd, the competitiveness.
Here’s another example:
Write Words MarketingWrite Words Marketing
Your Task?
Determine the “best” keyword terms for you based on your audience, your service/product
and the competitiveness.
Spend some time here. This is your foundation.
Write Words MarketingWrite Words Marketing
What Makes a Good Term?
• Too few searches won’t bring you the traffic you need
• Too much competition will leave you buried
Try to determine a happy medium
Write Words MarketingWrite Words Marketing
Assign Each Term or Phrase to Individual Pages
• Be Specific
• For example, “services” page can be called “pet sitting in Annapolis” instead of “services”.
After all, which do you think your prospect will type into the search engines? “Services”? Or a
specific need?
Write Words MarketingWrite Words Marketing
Keywords Are About Your Visitor Too
• By using the same language they’re using, you make a connection.
Write Words MarketingWrite Words Marketing
Now That You Have Your Terms…What’s Next?
You strategically use them in your copy and your “behind the scenes” code
Write Words MarketingWrite Words Marketing
3 Strategic Locations
• Headline/Title
• Near the beginning
• In the meta data
Write Words MarketingWrite Words Marketing
Meta-What?
• Meta-Data – Use your keyword terms effectively “behind the scenes”
• This helps your prospects find you.
Write Words MarketingWrite Words Marketing
Examples of Meta Descriptions and Titles
Write Words MarketingWrite Words Marketing
What the User Sees
Write Words MarketingWrite Words Marketing
What the Search Engine Sees
Write Words MarketingWrite Words Marketing
Important Tip
Tip: Use the identical keyword phrase in both the title and the description.
Write Words MarketingWrite Words Marketing
Here’s How That Might Look in Wordpress
Write Words MarketingWrite Words Marketing
Recap:
• Determine good keyword terms via software programs
• “Name” each page individually
• Use that page’s term in the headline and other strategic points in the copy
• Don’t forget to fill out the SEO fields based on your main keyword term for that page or have your web person enter your description in the code.
Write Words MarketingWrite Words Marketing
Let’s Connect!• www.jenphillipsapril.com• [email protected]• https://www.facebook.com/JenPhillipsApril• @jenphillipsapri on Twitter
About Write Words MarketingA web writer since 2004, Jen helps small to medium
businesses and nonprofits drive results online. A pet lover, she launched www.all-natural-dog-treat.com in 2004 and grew it to 80,000 organic visitors/month with optimized web content. Now she writes and consults for a variety of small and medium size businesses. She speaks on SEO and social media around the country.
http://jenphillipsapril.comhttp://jenphillipsapril.com