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before you make your sales pitch. work on your ppt.
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and
effective
The following presentation feature works created either by professional presenters or amateur PowerPoint fanatics. We insist that everyone try to attempt to recreate of re-enact any activity performed during this presentation. Consequences including higher sales, larger bonuses and fast
tracking your careers.
This material is not for you if you want to remain a marginal corporate citizen.
There are 35,000 presentations happening every 10 minutes.
SO MILLSION ARE DYING RIGHT
NOW.
For full report
For brochureFor reference
For handouts
Before we start, who the hell is this guy?
LET’S GO THROUGH MY RESUME, BUT DO YOU REALLY CARE?
INSTEAD, HOW ABOUT I SHOW THIS?
Today’s agenda
1. Our misconception2. The secret of being
great3. The easy 3 steps
And a bonus
Our
MisconceptionAbout presentation
New things are scary, and risky
Creativity is only for kids
Mostly, we must do what others do.
It is 2014, but 99% of
people still working in
1994.
THE SECRET…is not so secret at
all
THREE “I”sInformedImpressedInspired
MARKETING gets you informed and impressed
ART gets you inspired
MARKETER + ARTIST = GREAT PRESENTATION
Most of us can only remember
3 THINGSso PAY ATTENTION!
1st stepBe a STORYTELLER
Culture, Moral and civilization built on
STORIES.
A story has a beginning, a middle & an end.
A story has a beginning, a middle & an end.
Little Red Riding Hood got lost on her way to grandma’s house.
A story has a beginning, a middle & an end.
She was fooled into thinking that the big bad wolf is her grandma.
A story has a beginning, a middle & an end.
She was saved by the hunter and escaped the wolf’s clutches. She would never wanders alone in the woods again.
You are the STORYTELLER! You are the DIRECTOR!
2nd stepSHOW ME THE MONEY!
Arrange relationships amongst the information
Is it possible to arrange the information by dividing the space into a vertical and a horizontal axis? If yes, how you arrange the elements also has significance. Examples of sections on the vertical and horizontal axes
- Points/ detailed explanation - Definitions, abstract concepts/ concrete examples - Compare and contrast/ points to consider - Purpose/ means, points to remember - Options/ advantages, disadvantages etc.
Examples of arrangement on the vertical axis (top to bottom)- Order, importance, hierarchy, elevation etc.
Examples of arrangement on the horizontal axis (left to right)- Time, sequence, evolution, development, grade etc.
Change Info into Expressions that Can Be Read as Is
-32-
How much is your presentation worth?
Presenter:Business attire $800Laptop $800Travel expense $102hr presentation$100Total$1,710
Six Audience:Business attire $3000Leather shoes $18002 working hours$600Total$5,400
What if your slide does not cover their cost?
“You have part of my attention – you have the
minimum amount.”
Maybe create a PERSONA
TIME and ATTENTION
Because you are bringing them
VALUESNOT THE
PRODUCTS
Help them to save time?
Help them to find peace?
Help them to make more money?
3rd stepPRACTICE
PRACTICE
PRACTICE
Steve Jobs rehearses for many hours over many days. A BusinessWeek reporter who profiled Jobs wrote, “His sense of
informality comes after grueling hours of practice.”
For every presentation you need:
hours of creating the story
hours of making slides
hours of rehearsal
hours of feedback
What do we do now?
#1Look at interesting ads
#2Be a customer
#3: Try out new ideas to present
You will stand out!
Little
BONUSfor you
How to make your slides
ROCK
Tip #1what is your
MESSAGE
What is the whole point of sending a message
Tip #2keep it
SIMPLE
“Today we’re introducing a new, portable music player that weights a mere 6.5 ounces, is about the size of a sardine can, and boast voluminous capacity, long battery life, and lightning-fast transfer speeds.”
“1000 songs in your pocket.”
Tip #3stunning
IMAGES
They are fun to look at, but do they fit in your story?
“we are actors and we get paid to fake
a smile.”
Tip #4beautiful
COLORS
Stop using those templates!
Pick a color works for YOUR theme
Tip #5make them say
“YES”
Audience always have
3 typical questions
Getting to say “YES” means answering their questions
Why
What
how
Getting to say “YES” means answering their questions
Why
What
how
Why should I care about your presentation?
Getting to say “YES” means answering their questions
Why
What
how
What should I do?
Getting to say “YES” means answering their questions
Why
What
how How can you help me?
Coming soon…
How to treat different audience
Different types of presentation
Context vs. graph
Body language and speaking up
Getting people’s attention…
