How To Decide If PPC Advertising Is For You

Text

Using Pay Per Click

Pay per click advertising is a cost-effective internet marketing strategy that you can use to reach your market, control your message, and generate quick, measurable results.

PPC advertising may not be appropriate for every business. Your decision to take advantage of the strategy is heavily dependent on your marketing goals.

Timeframe To Generate Traffic

PPC allows you to reach your market immediately.

Generate traffic within hours of launching your campaign.

While your website gradually moves up the organic listings, your pay per click ads can be displayed in front of your target audience instantly.

Expanding Your Reach

There are many websites that attract tens of thousands of visitors each day.

Pay per click advertising lets you expand your reach far beyond the search engines.

Refining Your Reach

If your business targets a specific audience, you'll find unique value in using PPC to reach them.

Google Adwords, Yahoo! Search Marketing, and Microsoft adCenter provide advertisers with an assortment of sophisticated tools that let you refine your reach.

If your business serves a local market, you can choose to have your ads displayed only to those who live within a defined geographical region. PPC costs are kept down while targeting those who are most likely to convert.

Making Your Budget Accountable

With PPC advertising, you can establish a budget, monitor your ad spend, and track your conversions easily.

Quickly identify whether your pay per click campaign is generating a positive return or not.

Testing The Effectiveness Of Your Copy

PPC allows you to test the effectiveness of your website copy upfront.

Your ads can direct a targeted audience to landing pages that have been modified to improve your conversion rate.

When your site begins to enjoy organic traffic from your SEO campaign, visitors will be sent to pages on which the copy has been proven to generate sales or leads.

Outflanking Your Competitors

There will be times when one of your competitors controls the top organic rankings for specific keywords. If you want exposure for those keywords, PPC may be the most logical route.

You can launch a campaign, set your bids, and enjoy top paid rankings within minutes. Pay per click advertising can help you outrank your competitors.

Controlling Your Message Control your branding and marketing message. You're able to dictate the copy you use within your ads.

Send targeted traffic to pages that have been optimized for conversions. It's more difficult to do this with an SEO campaign. Your listing within the organic rankings is largely controlled by the search engines.

Pay per click advertising solves organic ranking problems by letting you retain tight control of your message.

Blending SEO And PPC

PPC represents one of the most effective methods for positioning your website in front of your audience. It can generate near-instant traffic while letting you control your message. Most importantly, your results can be measured to help you identify whether your campaign is profitable.

While your SEO campaign builds momentum, your PPC campaigns drives immediately traffic. Eventually, as your pages begin ranking organically, you'll enjoy more search engine real estate. That exposure can be invaluable for your company.