COMMUNICATE YOUR BIG IDEAAn introduction to mockups & wire-framing

#DSW15

WHAT IS A MOCKUP?

WHY MOCKUP?

BIG IDEAS ARE NEBULOUS

MOST PEOPLE CHOOSEWORDS

BUT WORDS SUCK

I have this great idea for an app. It is going to be a social mobile local play with an on-demand cloud subscription revenue component. It’s more of a b2b than a b2c play but there is still an opportunity for more. I anticipate revenues of more than one million dollars in the first year and think that a likely acquisition could come from one of the big accounting firms. What the app does is primarily helps end users to focus on the priority of tasking a debits and credits system to the appropriate end point. By using it we save them time and money and help them to create a new workflow in their workplace. With a customer that has a minimum of forty transactions each week that need to be classed and recorded we anticipate that this product could save the average firm more than four work hours per client. The end result is better reporting, better accountability, an easier to use system and happier customers.

WORDS TAKE F O R E V E R

W0RD5 ARE !NT3RPRETED

WORDS REQUIRE SPECIFICITY

LETS BUILD AFRUIT FARM

LETS BUILD AN APPLE ORCHARD

KEY BENEFITS

• Improved downline understanding

• Solidify the idea in your own mind

• Reduced development costs & time

WHEN SHOULD I MOCKUP?

NOW!!!!(BUT MOSTLY BEFORE YOU HIRE A DEVELOPER)

HOW DO I MOCKUP?

PRO: LOW TECHNICAL SKILLS

CON: HARD TO EDIT

PRO: EASY TO USE

CON: NOT DESIGNED FOR THE TASK

TOOLS BUILT FOR THE TASK*

Ease of Use Output Quality

XcodeBalsamiq PixateSketch

* There are hundreds of tools

LETS BUILD SOMETHING!