COMMUNICATE CLEARLY

1. Use few words.2. Describe action. 3. Lean on authority.

FACT: It’s difficult for your brain to process words

WHY: Language was not designed for communication

(It was designed for thinking)

FACT: It’s easy for your brain to process action

WHY: Things that move are dangerous

FACT: It’s easy for

your brain to identify patterns

WHY: Patterns make sense of a chaotic

world

1st TYPE OF PATTERN: Group

similar objects

2nd TYPE OF PATTERN: The past

predicates the future

CONCLUSION:1. Use few words.2. Describe action. 3. Lean on authority.