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“Where do I begin?”
Choosing the Right Social Media Platform(s) for Your Business
Presented by Lauren Candito, Social Media SolutionsMonday, April 4, 2011
Monday, April 4, 2011
Social Networks
Monday, April 4, 2011
Facebook can be used in business for:
NetworkingLocating business leadsCommunicating with shareholders & customersOrganizing events
Monday, April 4, 2011
Personal Profile Brand Page
Monday, April 4, 2011
Monday, April 4, 2011
www.Twitter.comTwitter is a service for friends, family, and co-workers to communicate & stay connected.“Tweeple” can share their current activity, or link, article, or state of mind, with friends & strangers. Think of Twitter as a Word of Mouth engine for your business.
Monday, April 4, 2011
www.LinkedIn.com “Relationships Matter”LinkedIn describes itself as an online network of over 24 million experienced professionals from around the world, representing over 150 industries.LinkedIn can be used to maintain professional relationships, search for jobs, & recruit candidates.It also provides an open forum for busienss leaders to exchange ideas and solutions for problems
Monday, April 4, 2011
Monday, April 4, 2011
Flickr
www.Flickr.comFlickrʼs mission is “to help users get their visual content out to their audience via the web, mobile devices, email, RSS Feeds, Blogs, or any other technological method that may be developed.”Flickr integrates with a variety of social media tools, including:
• Facebook• Myspace• Blog Applications
Monday, April 4, 2011
Flickr
www.Flickr.comFlickr is a great tool to share your brand experience with your Alumni base.Post photos from past events, tag your Alums, share event details, etc.
Monday, April 4, 2011
YouTube
www.YouTube.comYouTube is an online video-sharing site that allows users to upload and share video clips with the net.Integration with:
• Blogs• Facebook• Mobile• MySpace• Many more!
Monday, April 4, 2011
Monday, April 4, 2011
“What EXACTLY am I t r ying to achieve?”
Step 1: Ask Yourself
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Goals & Objectives
OrganizationWhat are you trying to impact with social media?Be specific.Think ahead.What numbers are important?
• Friends/Followers• Web traffic• Sales• Positive Referrals
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Example Metrics Of Success
Number of Friends & FansBlog TrafficWeb Site TrafficSocial Profile TrafficNumber of Wall/Profile Comments
Quantitative Metrics
Number of New Patients from the Alumni “Community”Number of Referrals from the Alumni “Community”Decrease in Monthly Attrition
Business Growth Metrics
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Example Metrics Of Success
Comment Sentiment (Positive/NegativeProgram Feedback from the “Community”Increased Brand Chatter
Qualitative Metrics
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2. Check Out the Competition
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Competitive Analysis
Key Areas of AnalysisContent Quality Brand IdentityCommunication FrequencyPage/Profile DesignSocial GenerosityProfile InterlinkingProfile InformationIntegration of Value Added Tools
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3. Know Your Audience
Who is your target customer? How do they use social media?
• Look around online. What social media platforms can you find them on?
How are they best engaged?• Who do they talk to?• What brands do they like/follow?
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Platform Recommendations
SMS recommends...FacebookLinkedInTwitterBlogwhat else...??
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Before Moving Forward
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First Steps
Once you have joined your chosen platforms... Spend at least 3-5 days just listening to the conversation to understand what is important to your community.
• If you see a post that interests you and you want to comment, go ahead, but make sure it is a genuine comment.
Once you are familiar with the group, you can begin to speak, but make sure your chatter is relevant to the conversation.Remember - not all groups are right for you. Some you will interact with on a daily basis, some you will only interact with every week or so. Choose the right groups for your organization.
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Donʼt Forget
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Tips for Getting Started
Use the Rule of Thirds
• (1/3 web presence, 1/3 one-way, 1/3 social)
Build relationships with influencersMake it easy to re-mix your contentRemember... There is no instant gratification• Results require effort over time
Use metrics to discover what works and what doesnʼt
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4 Pillars of a Social Media Strategy
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4 Pillars of Social Media
1. Communication2. Collaboration3. Education4. Entertainment
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questions? comments?
Calla Slim Spa Social Media Strategy 11/09/2009 Social Media Solutions
www.socialmediasolutionsllc.com
Monday, April 4, 2011
