1. Picking The Right Promotional Jacket for YOUR COMPANYPresented by Shoplet Promos

2. You decided your company wants custom jackets now what? You need to ask yourself a couple of questions before moving forward 3. Questions to ask Who is your recipient? What is your budget? What type of jacket should I buy? Fabric? Color? Sizes? Features?AM I FORGETTING ANYTHING? 4. Target Market Does your market wear this style of jacket? Certain demographics dont wear certain styles of jackets. If youre at a trade show in Texas, you shouldnt give out insulated jackets If your brands target market isnt likely to wear jackets, it may be hurtful to put your logo on a jacket. It could dilute your brand and confuse consumers 5. Target Market Are your employees or teammates going to be the recipients of the custom jackets? Popular way to promote team unity, to appear more credible to customers and it looks good! 6. Target Market So, who will wear it? Young professionals? Casual wear? COLD weather? Athletes? Teams? Important to know, they will require different styles of Jackets 7. Budget and Goals What is your overall budget? What are your goals? 8. Budget With literally hundreds of Promotional Jacket options, your budget is KEY Cost effective jackets will allow you to purchase more shirts with your budget leading to more people wearing your logo and more impressions High quality Polo Shirts may be kept longer by recipient. A satisfied customer will lead to an increase in brand awareness and brand loyalty 9. Goals Quality vs. Quantity Higher reach? Want as many people to recognize your logo as possible? Go for Quantity Increase brand loyalty? Impress at a Trade Show? Go for Quality The correct answer: it depends and its most likely a combination of both strategiesVS. 10. Styles The fun part! Choosing what style to purchase! Fabric Type Color Sizes Extras? 11. Fabric Type? There are so many styles to choose from you need to make sure your fabric works with your market For example: outdoor, cold weather = insulated and hooded or athletes= varsity jacketOutdoorsy! 12. Colors Unlike a clothing line, you cant offer many different color options Does it compliment your logo design? Does it fit within your brand colors? 13. Sizes If you dont know exact sizes, choose a nice distribution of sizes XS to XXXL 14. Extras What features will be most useful to your target market? WaterproofHoodedVest 15. Variety Dont forget to get Mens, Womens and Youth Polo Shirts if applicable! 16. Overview 3 Things To Focus On Who is your recipient? TARGET MARKET WHAT DO THEY WANT What is your budget? QUALITY vs. QUANTITY RIGHT BALANCE What style should you buy? FABRICS, COLORS, SIZES 17. Presented by Shoplet Promos