9
How to Choose a Franchising Location: What’s Right For You?

How to Choose a Franchising Location: What’s Right For You?

Embed Size (px)

Citation preview

Page 1: How to Choose a Franchising Location: What’s Right For You?

How to Choose a Franchising Location: What’s Right For

You?

Page 2: How to Choose a Franchising Location: What’s Right For You?

A business can be made or fail based on its location. Even the most amazing storefront will find it hard to stay open if that store is located in a remote part of

town. Parking is also a huge factor. If you don’t make it easy for your customers to get into your store, then

why should they give you their business?

Page 3: How to Choose a Franchising Location: What’s Right For You?

We live in a world of convenience and you want to make it as convenient as possible for customers to purchase your products. Choosing a location for your cookie franchise

might be one of the most important decisions you make with regard to that business. Here are some guidelines to follow for picking a franchise location that’s right for you:

Page 4: How to Choose a Franchising Location: What’s Right For You?

Topics of Discussion:

1. Start With Your Support Team2. Investigate the Area3. Dig into the Details4. Talk to Other Franchise Owners

Page 5: How to Choose a Franchising Location: What’s Right For You?

1. Great American Cookies is a cookie franchise opportunity with a powerful support team. That support also includes assistance in located real estate and finding locations to

build your store. Global Franchise Group has already helped set up several hundred stores all around the globe. We will

assist you in locating the best available location for your Great American Cookies store. First, you’ll want to consider

the space you’ll need. We normally see our cookie stores range in size from 400-1000Sqft. Great American Cookies is not your typical fast food franchise. You won’t need a huge

dining area or even an area to sit in most cases. In fact, most Great American Cookies are situated in malls where seating

throughout the mall is ample.

Page 6: How to Choose a Franchising Location: What’s Right For You?

2. Once you’ve narrowed down your potential locations, you’ll want to investigate the area. This is

not unlike buying a home. Everything looks great on a Sunday afternoon during an open house, but what

happens when the sun goes down? If you’re focusing on a mall location, you’ll want to spend some time walking the mall to get a sense of the traffic flow.

When do the crowds start showing up? When do they start leaving? There will always be big anchor stores in a mall. Typically, those are the stores that bring in the traffic. How much business do the other stores in the

mall generate? You can probably get a lot of this information from the mall license office.

Page 7: How to Choose a Franchising Location: What’s Right For You?

3. Global Franchise Group will not only offer support for helping you find that a location,

but they’ll also help with the lease negotiations. Remember, they’ve been

through this side of the business on numerous occasions. We have knowledge in what we normally see in things like; price for square foot, mall CAM costs, storage costs, among

many other things you’ve never come across. Although we can offer guidance, you will be

the one signing the lease agreement.

Page 9: How to Choose a Franchising Location: What’s Right For You?

Disclaimer: This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for

information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer

you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements

in your state. Franchise offerings are made by Franchise Disclosure Document only.