How to change your company culture & become a social business

Gamifers and Social Data meetup Gamify my team with Social Data

9 May 2013

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Are you a social business?

Social Business Benefits

•  Reduced time to market via rapid feedback on products and marketing messages

•  Increased revenue as engaged customers are more loyal

•  Lower marketing cost by leveraging word of mouth

Hurdles

•  Staff reluctance •  Missing / expensive management

technologies •  Process change is difficult •  Social Data is big and unwieldy to

manage

Gamified Solution

•  Weekly social media ambassadors leaderboard

•  Recognize great social media performance as an Organizational Citizenship Behavior

•  Use Intranet and internal messaging to hero top performers and improvers to the rest of company

Gates Foundation

Example for Twilio

Tech VCs

Thank you

Toby Beresford @tobyberesford toby@leaderboarded.com