How To Calculate YourWebsite Conversion Rate?

Increasing conversion rate of a website is veryimportant for any business as it is a KeyPerformance Indicator (KPI) to measuremarketing/website performance. In simpleterms, conversion takes place when thevisitors of your website turns into customersor performs/completes the action you desirethem to take in your website while conversionrate is the percentage of users who take adesired action.

Setting up conversion goals play a vital role inmeasuring the performance of website whichin turn will help you to manage Return on

investment (ROI). Before calculating theconversion rate it is essential to know theimportance of conversion rate, the things thatyou need to measure and know about thetools for tracking conversion rate. Businessescan look into lead generation with the help ofanalytics and conversion data.

Google analytics is a good tool used to trackand calculate the conversions of your website.According to reports a good conversion ratestarts from 2% and can reach up to 12%.

To calculate the conversion rate of websiteyou can use the formulas below:-

In general it can be:-

* No. of Goal Completions/ Total no ofVisitors = Your Conversion Rate

* Outcomes / Unique Visitors =Conversion Rate

* Unique visitors/conversions(leads) X100 = Conversion Rate%

* Visits /conversions(leads) X 100 =Conversion Rate%

For calculating website conversion rate, youmight have to calculate lead conversion rate.

In Lead generation:-

* Number of leads collected ∕ total trafficto site x 100 = conversion rate

For example:- 20/100 X 100 = 20

Hence the conversion rate is 20%

To improve conversion rate you can measurebounce rate which represents the percentageof visitors leave the website immediately,filter search bots, image requests, 404 errors,spurious requests etc.., as it will inflate thecount of visitors and make use of customerintent where you have to do path analysis andmeasure conversions even if they are notconverted into leads.

Hope these methods will be useful forcalculating the conversion rate of websites.

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