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How to buildProfitable business
relationships via email. Every company should have a database of clients, prospects and other contacts. Often this can be one of the most valuable resources in a business and it would be challenging to do business without it.
Yet how many companies use their database to its full potential? Do you make contact regularly, or does your list just sit on the computer, not doing very much? Or worse, have you got piles of business cards on your desk that never even make it into your database?
Discover how you can write emails that will help you to build a relationship with your contacts so that they get to know you, start to like you and ultimately trust you enough to work with you.
Find out how you can encourage previous clients to do business with you again and again without using "hard sell" techniques. And learn about systems and processes that can help you continue to grow your database and avoid building up those piles of business cards.
In this webinar, Liz Painter will explain how to plan and write emails campaigns that build relationships, increase sales and also help to make your business more streamlined.
There is a link at the end of this deck to the associated blog and webinar recording.
How to build profitablebusiness relationships via email
Webinar by Liz PainterBizSmart Select Member andCopywriter at Comma Comma
www.commacomma.co.uk
If you don’t send regular emails…Are you missing out on sales
because you don’t stay in touch with your prospects?
Would your existing customers buy more from you if they knew more about what you do?
Do you worry new contacts will have forgotten who you are by the time you get round to emailing them?
What we’re going to coverYour listWhat to put in your emailsEngagement emailsWho are you writing for?Injecting personalityContent ideasThe importance of the email “subject”The call to actionWhat next?
Where’s your list?
Do you keep all of your customers’ contact details?
Have you got a database or CRM system?
Are you using an email marketing service?
Who goes on your list?Current clientsLapsed clientsProspectsAnyone who gets in touch with
your businessAnyone you meet networkingPeople who opt-in on your
website
What should you put in your emails?
The monthly newsletterv
The weekly engagement email
What is an engagement email?
Tell stories and share anecdotesAvoid overt sellingShare something useful
Like chatting to a friend…
Who am I writing too?
Your target market
People you want to work with or who you’d like to become customers
People who share your valuesPeople who want to be part of
your “tribe”
Who should the email come from?
Anyone who can provide:
ConsistencyPersonalityA knowledge of your industry
What if I don’t know what to write?What are you passionate about?Why do you do what you do?Tell storiesShare insights into your life as
well as your businessBe human
Brainstorming content ideasBat ideas around verballyResearch onlineLook at related industriesRead one or two blogsListen to podcasts
What if I can’t write?
Read morePracticeAdopt strategies that work for
youSelf-beliefOutsourcing
Common pitfalls
Trying to be someone you’re notUsing jargon or overly-
complicated languageWriting in a formal styleThe passive voiceOverly wordy
Why the email subject is critical
Catch their attention Get the email opened
It doesn’t need to sum up the actual subject of the email – it just needs to encourage the reader to open the email.
What do you want them to do?Call or email youInput details in opt-in or pop-up box
Buy a product or service
You don’t need a call to action in every email
Using the PS
Add items you want to draw attention to:
Links to your websiteAn offer you have onA product you want to promoteA new service you’ve introduced
New Course: 5 Weeks to Master Emailing Your List
Start with a 30 minute strategy callGet ideas for what to write about plus help
with your written tone of voice Weekly calls and feedback from me on the
emails you’re writingBy the end of the 5 weeks you’ll be sending
regular emails to your list
Email me at [email protected] if you’d like more information about this course…
In summary, to get going with enagement emails you need…1. A CRM system and email marketing
service2. A way to capture the details of your
clients and prospects3. Someone to write the engagement emails4. To write for a specific market5. Content ideas6. Personality7. An eye-catching “subject”8. A call to action
Thanks for listening!
If you have any questions please ask now or email me
afterwards [email protected]
BizSmart aims to help business owners of small and medium sized businesses to create value and scale their businesses through sound practical business support by providing insight, Clarity combined with a real determination to help you succeed.
You can access webinars and presentations like this and more besides through our SmartRoom service here
You can read the associated blog and listen to a live recording of this presentation by clicking here
You can read Liz’z profile here
•Need a sounding board for your ideas?•Need to know what to prioritise?•Want someone to challenge your assumptions?
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