Customer Relationships

How To Build Deeper

The businesses that grow the best are the ones that have invested in strengthening their relationships with their customers. Here are seven

things to take into consideration (and into action) to deepen your customer relationships and cultivate a business with staying power.

Be Known For Being Personable

Great relationships are often built on trust and a level of comfort. It doesn’t matter if your business is conducted in person or on the phone utilizing an outsourced call

center, your standard has to be based on straight forward, friendly communication.

Stand Out For Your Reliability Operations both large and small can find it difficult to balance personable customer

service while not overspending on providing on-site support 24/7. If you’re feeling a bit stretched, a knowledgeable, professional answering service can help fill in the gaps. Trained on your specific business, these services can guarantee your customers are

getting reliable communication from your business any time of day.

H i re T h e R i g ht Pe o p l e

Organize your hiring process. You can’t deepen your relationships with your customers if your employees aren’t committed to it as well—it has to be a part of your company’s

culture. Some of the best call center agencies also offer employee screening to help you find dedicated members to add to your team.

Keep In Touch and Up To Date

Like any successful relationship, communication is key. Staying in connect with your customers is vital to growing your relationship with them. This includes following up to make sure they were satisfied with your services or products, as well as sending them appointment confirmations and reminders. If you are afraid you will miss important

interactions, considering hiring a service that will organize and send out these communications for you.

B e Yo u r I n d u st r y ’s E x p e r t

An investment in a strong, professional customer support team is an investment in lasting customer relationships. A business utilizing the latest technology and that is

able to answer their customers’ questions efficiently and effectively reassures customers that they went with the right business.

Reward Your Loyal Customers

Loyalty often grows from mutual respect and appreciation. If your customers, as individuals, feel their patronage is valued – rather than just being a number on an order confirmation – they will be more likely to return or tell a friend about your

business. Loyalty programs show customers that you recognize them as frequenters of your establishment and encourage their return.

S e e k O u t H o n e st A n s we rs

You’ve worked really hard to build strong relationships with your customers and earn their loyalty—however, now is not the time to get complacent. It’s vital to check in with

your customers to see if there are gaps in your service or product line. Are your business hours convenient? Are all follow-up questions or concerns routinely addressed promptly? Utilizing a survey service will allow your customers to

anonymously point out where improvements are needed.

For over 30 years, Personalized Communications have proven to be a leader in call center solutions. Through the integration of innovative technologies and certified professional call center agents, Personalized Communications develops adaptive

answering and call center solutions for businesses across a wide range of industries.

For more information on all the services provided by Personalized Communications, please visit www.callcenteragency.com.

Personalized Communications