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An introduction to LinkedIn
LinkedIn is a business network Emphasizes on building reputation
and connecting to jobs and business opportunities
People in your network are called “connections” as opposed to “friends”
This Is Me!
Ruth Kusemiju Traffic & Social Media Strategist The iVEN Team
Have personally built my first level business connections to 1500+ on LinkedIn
Get requests from these connections asking how to do business with her, business advice, to speak at events and even for collaboration.
Have analyzed and optimized LinkedIn profiles for individuals, businesses, both in the B2B and B2C space.
Here’s What To Expect An Introduction to LinkedIn
(What, Why, How & Facts)
Building a Complete LinkedIn Profile and its importance
The Dos and Don’ts on LinkedIn
A Special Package
Q & A Session
It’s an easy place to
share our
work or to
communicate
with other
people from the
DIFFERENT
industries.
LinkedIn is mostly known
as a social networking site
designed especially for the business community.
LinkedIn gives us professional, business opportunities and new
ventures.
You can also consider LinkedIn as a SEARCH ENGINE for business professionals and check what professional
background and experience other people from the industry have.
• Recruiters• Marketing Firms• Small Businesses• B2B Companies• Coaches• Internet Start-ups
LinkedIn is suitable for:
LinkedI
n
is also a
great tool to
create
professional
branding.
You can show
yourself off
from your
best site.
What is a Professional Brand?
Expertise
Leadership and Vision
Values
Accomplishments
Professional Brand
A Professional Brand is what you want to be known for and separates you from others in your industry/profession.A well developed professional brand can lead to: Career Opportunities (Internal
and External) Industry Recognition Value to Customers
Write an attention-grabbing headline
3
Explain what it is you do
Show your passion and value
Identify your community
Build your credibility
27
Own your URL
4
Personalize your URL so that people can easily find you on LinkedIn and in search rankings
29
Draft a compelling summary
5
Focus on career accomplishments and aspirations
Recommend 200 - 300 words max
Include keywords – not buzzwords
30
LinkedIn - Professional Summary
Never Leave Blank Use a Professional Branding Statement Be Concise Focus on Areas of Specialty Use Key Words Tell a Story Be Truthful and Reflective of Who You Are and What You Do
6
Add examples of your work in photos presentations & videos
Give a dynamic, visually appealing representation of your professional story
Add photos, videos, PDFs, links, presentations, and even screenshots, your certificates, diplomas and documents that prove your achievements, infographics or take nice photos - add a link or upload an item straight from your computer
Use the “Projects,”
Let people know how interesting you
are!
“Publications”,
and“Interests
”
sections“Honors & Awards”
The most relevant professional news and knowledge
Pulse Influencers & Publishing
GroupsSlideShare
84
Build your SOCIAL
NETWORKLinkedIn offers you plenty of interesting groups that you can join.
Join the people with similar interests to yours,
or people who work in the same or similar fields get together
to discuss and exchange knowledge.
Share,ask,
answer,meetand
have fun!
It’s strongly recommended from an SEO point of view to join groups
LinkedIn allows us to join up to 50 groups – find
the best math for you as it would boost your visibility.
90
Follow the companies that your interested in
Get Job updates & industry trends from the companies that
matter
93
Helping you grow and engage your networkSharing updates vs. publishing posts
Share links, articles, images, quotes or anything else your followers might
be interested in
Deeply explore topics that matter to you, then watch the comments to see your
impact
UPDATES PUBLISHING
#1 Include Links
#2 Use Images
#3 Educate
#4 Ask Questions
#5 Acknowledge with
Mentions109
#6 Use Lists
#7 Create branded Quote
boxes
#8 Like
#9 Comment
#10 Share
LinkedIn Professional BrandingDOs
Link LinkedIn Profile to Twitter Account
Become a Micro-Publisher
Join LinkedIn Professional Groups and Participate in Discussions
Make and Request Recommendations
Invite people you know
“Like” connections LinkedIn Updates
Be Sincere
Use Keywords on personal profile and company pages
Showcase Your Work with Presentations, Links, Websites
Get out there! Increase your Connections
DON’Ts
Stretch the Truth
Endorse People You’ve Never Met or Worked With
Use the generic “add to network”
Use the generic “Your website”
Make Non-Professional Updates (e.g. Cat Videos)
Make Comments that Go Counter to the Organization’s Values or Position. When in doubt, leave it out.
Sell – Engage Instead!
Here’s What To Expect An Introduction to LinkedIn
(What, Why, How & Facts)
Building a Complete LinkedIn Profile and its importance
The Dos and Don’ts on LinkedIn
A Special Package
Q & A Session
Burning Platform
O My company did/will do a “restructuring”
O My company was/will be acquiredO My company acquired other
companies O I had to change positions O I had to do a job search
Are you change-ready ?
Burning PlatformO Everyone needs a personal Brand !
O More than a resume or Bio
O LinkedIn ProfileO Optimize Your career change opportunityO Build a Network that Will Power Your
Future O Build your personal web site to
communicate your expertise
Does this sound familiar?O I started making a LinkedIn profile…but
never finished it.O I have a profile, but it doesn’t really do
anything for me. No calls, no emails, no messages.
O I’m kind of embarrassed by my profile. It doesn’t represent me in the best light.
But you know a good profile can…OGet you job offers even when you’re not
lookingOProvide a positive first impression for people
searching your nameOOpen up doors and opportunities you didn’t
even know were thereOHelp build a network to take you where you
want to go
Dedicating time to creating a great profile. Determining which items to list explicitly on the
experience section.
The more complete the profile,The stronger the profile
Snapshot
Status
Photo
Public ProfileSummary
Experience
Additional Info
A highly detailed profile isA strong profile
Snapshot
Status
Photo
Public ProfileSummary
Experience
Additional Info
LinkedIn Profile Makeover
Client Discovery Form Informational Interview
Research & Audit • Keyword Research• Competitor Overview• Research Report
Profile Makeover • Headline Setup• Contact Info Setup• Summary Setup
Review & Strategy Session (15 minutes)
LinkedIn Profile Makeover
Client Discovery Form Informational Interview
Research & Audit • Keyword Research• Competitor Overview• Research Report
Profile Makeover • Headline Setup• Contact Info Setup• Summary Setup
Review & Strategy Session (15 minutes)
Use the great
potential of LinkedIn to prove your
professionalism to the
worldShare your experience and knowledge and build an awesome network and a strong brand!