MENJADI LEBIH CREATIVE

creative perspectiveby yoris sebastian

DENGAN BRANDING

28.02.09

cost: US$15M revenue: US$176M

CREATIVE IN MAKING USE OFBRANDING

20 LOCAL VERSION

AIRED IN 100 COUNTRIES

BRAND CALLEDWWTBAM

PARADOX OF CHOICE

DIFFERENTIATE YOUR BRAND

DIFFERENTIATE YOUR BRAND

LUCU VS BODOH

THINK DIFFERENT

WHITE IS DIRTY?

WHITE PACKAGING

THINK DIFFERENT

THE WORLD THINNEST

THINK DIFFERENT

APPLE STORE

THINK DIFFERENT

SO, BRAND IS NOT JUST A LOGO

BRAND IS NOT A PRODUCT

START SINCE 1990

ORGANIC BRANDING

BIG BRAND START SMALL

CHOOSE THE UNIQUE NAME

Pake yang mana?Kenapa?

BRAND IS WHAT PEOPLE SAY IT IS

THIS IS ME

TIME IS CHANGING

FEATURES EXPERIENCE IDENTIFICATIONBENEFITS

“What it is” “What it does” “What you feel” “Who you are”

TALK LESS DO MORE

LASTWORDS

THE MOST IMPORTANT THING IS TO DIFFERENTIATE YOUR BRAND FROM THE OTHERS. BRAND IS NOT ONLY YOUR LOGO AND YOUR BRAND IDENTITY. MAKE YOUR BRAND COMES TO LIFE. IS WHAT PEOPLE

SAY NOT THE OTHER WAY AROUND.

THANK YOU

“EVERY BUSINESS IS A

CREATIVE BUSINESS”

yorissebastian.com