VIRAL CHAT #VIRALCHAT

WITH HOST

@POSTPLANNER

AND SPECIAL GUESTS ZACH KITSCHKE AND POPPIE PACK

@ZACHKITSCHKE @POPPIEPACK

THURSDAY, JULY 2, 2015

HOW TO BECOME A

PRO DESIGNER OVERNIGHT!

WHY IS VISUAL BRANDING SO IMPORTANT?

HOW DO WE CREATE COLOR PALETTES TO

MAKE OUR VISUAL DESIGNS STAND OUT?

HOW CAN WE USE VISUALS TO COMMUNICATE

BETTER?

HOW DO WE CREATE COLOUR PALETTES TO

MAKE OUR VISUAL DESIGNS STAND OUT?

The new world of marketing is increasingly visual.

Great & consistent visual branding can earn a customer’s trust and loyalty.

Images reach audience at emotional level which increase memory & engagement.

To simplify it. Good visual branding helps you stand out from the crowd and look professional. Visuals also help drive traffic. Here’s a great article on @canva design school with analysis from Buzzsumo:https://designschool.canva.com/blog/blog-traffic/

Our @canva Instagram profile also has lots of color palettes you can try yourself.Another great place for sourcing color palette ideas is Adobe Color: https://color.adobe.com/

We can use platforms like @unsplash & @PexelsPhotos

Start with your brand color and work from there. Find tones that match and look for inspiration on resource sites! You might want to read up at http://designschool.canva.com on blog posts for some deeper knowledge on the workings of color theory!

All colors have different meanings and evoke specific feelings. For example, yellow is associated with happiness and joy. All industries have specific colors associated with them, you’ll note that tech companies are often represented by blue. Blue is also the color that symbolizes loyalty and tradition.

To make it simply, catchy images go viral! Those images tend to stand out and catches peoples attention. We had to ask how can we create catchy images easily and what are some important things that we need to remember.

Find tones that contrast well against dark and light backgrounds. Don’t use more than 3-4 colors. Another tip is to use great images! I can’t stress how important great photos are and there are so many amazing free stock images available.

Canva also has a library of over one million images, suitable for any occasion. Also, everyone loves filters. Make your images vibrant by applying high-saturation, or muted using Canva’s Nordic preset.

Melanie Perkins #viralchat

FreshSparks #viralchat

Tracy Coughlin #viralchat

Zach Kitschke #viralchat

Zach Kitschke #viralchat

Zach Kitschke #viralchat

Poppie Pack #viralchat

Poppie Pack #viralchat

Poppie Pack #viralchat

Poppie Pack #viralchat

Poppie Pack #viralchat

#VIRALCHAT BY THE NUMBERS

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