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Great writing is like the weather: Everybody wants to be a better writer, but nobody wants to do anything about it. Well, put down your umbrella and turn your face to the sun, because it’s time to change all that. There IS a secret to becoming a better writer. Jerry Seinfeld knew it. Emily Dickinson knew it, too. And after spending just 12 minutes of your own wild, precious life in one tastefully appointed conference room, so will you. (Talk given as a "Bold Talk" at the INBOUND13 conference in Boston.)
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Customers trust good writing.
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