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It's often easier to understand things if you can see a graphic. This shows you how the various elements of web marketing fit together like a client-grabbing machine. This is the Power Point I've used successfully many times in Small Business marketing workshops.
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How The Web Marketing Machine
Works
Feed Your Website
Your Website is Now the Hub of Your Marketing
That’s the good news & the bad news
Build a Great Site
• Keep the copy sparse• Talk about your customer, not you on the home page
• Use keywords in the copy • Do-it-yourself sites imply your work is shoddy• Put human beings on your site
Start with a plan.
Do’s & Don’ts
• Don’tCreate a Flash SiteThink Your Site is Finished and RelaxWrite a WOW (Wall O’ Words)Design & Write Your Own SiteUse MusicStop All Your Traditional Marketing
Do’s & Don’ts
• DoUse a Flash Header if You WantUse Video on Your SiteKeep Updating Your Site RegularlyInsert Photos of Key PeopleKeep LearningDirect People to Your SiteGet Professional Help
Your Job is to Get Visitorsto Your Site
• Attract the Search Engines WithEducational InformationInbound LinksInternal LinksFrequent Changes to the SiteProfessional Search Engine Optimization
Press Release Media PRWeb (link to your site)
Website Article Directory Submission to an Editor
Blog (link to your site) Book
Email Newsletter (link to your site)
Yes, I am a “thought leader!”
Be Sure You Are On Local Directories
Order more inbound links!
Your Next Job is to Build Relationships
• Build a Database of Contacts in the Real World
Your Next Job is to Build Relationships
• And On Line
Start Communicating With Your Contacts
Drop Your Hook Where the Fish Are Biting
Drop Your Hook Where the Fish Are Biting
Track Your Visitors
Have Fun!
