DEVELOPING A GLOBAL BRAND

THE OPPORTUNITY FOR INDIAN BUSINESS

ONE GLOBAL BRAND THAT YOU ENGAGE WITH EVERY DAY?

BOOKSELLERS AND SHOE RETAILERS AS GLOBAL BRANDS?

EMERGING BRANDS AS GLOBAL BRANDS

IN FACT THERE HAS NEVER BEEN A BETTER

TIME TO BUILD A GLOBAL BRAND

IS THIS UNIQUE TO INDIA?

NO.

IS THIS ONLY FOR BIG BUSINESSES?

NO.

?

DIGITAL AS AN ENABLER FOR GLOBAL BRANDING

• ACCESS TO A GLOBAL CONSUMER - CONTENT• ACCESS TO THE BEST

INFORMATION – BOTH BUSINESS AND CONSUMER

THE INDIA ADVANTAGE

BUILDING A STRONG GLOBAL BRAND

• REALIZING YOUR ASSETS AND LEVERAGING THEM• GOING BEYOND THEM AND

INNOVATING• BUILDING RELEVANCE TO A

GLOBAL AUDIENCE

YOUR ASSETS

THERE ARE

2213 TRADEMARK

APPLICATIONS FILED IN THE US WITH THE WORD YOGA.

2000 SINCE 2001.YOGA IS A

$6bn INDUSTRY TODAY

CHINA UNION PAY (CUP) - EXAMPLE

THE CASE FOR THE INDIAN DIASPORA

GOING BEYOND THEM

CHALLENGING THE ‘PROVENANCE

PARADOX’?

CHOCLATES ARE FROM BELGIUM.

HOW ABOUT COTE D’IVOIRE?PIZZA’S ARE FROM ITALY

BUT PIZZA HUT??HAVE YOU HEARD OF CHINESE BEER? AUSTRALIAN WINE?...

TECHNOLOGY – INDIAMANUFACTURING - ?

FASHION - ??WINE - ???

RELEVANCE - SUITING IT YOUR AUDIENCE

BROADCAST TO THE WORLD

KEEP A CONSISTENT BRANDTALK IN THEIR LANGUAGE

ENGAGE WITH PEOPLEBE VALUE ORIENTED

CO CREATE

ARE WE READY?

THANK YOU

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