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This presentation was given at STIMA congress 2013 by Hans Similon.
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How the Vikings will conquer the worldSTIMAC 2013
Tuesday, April 11, 2023You can put a footer here if you want 2
FRUSTRATION IN THE WORLD OF TELECOM
3Tuesday, April 11, 2023
Tuesday, April 11, 2023 4
Treat your community the way you want to be
treated yourself!
Tuesday, April 11, 2023 5
Community based marketing?
Tuesday, April 11, 2023You can put a footer here if you want 6
The Mobile Vikings approach
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Get personal
Reach out to them
Add value to the existing
Work with strong partnerships
Reward ambassadors
Co-create
Don’t take things too seriously
Tuesday, April 11, 2023 8
Practice what you preach
Tuesday, April 11, 2023 9
Get personal
Tuesday, April 11, 2023 10
Reach out to them
Tuesday, April 11, 2023You can put a footer here if you want 11
Tuesday, April 11, 2023You can put a footer here if you want 12Add value to the existing
Tuesday, April 11, 2023 13
Work with strong partners
Tuesday, April 11, 2023You can put a footer here if you want 14
Reward ambassors
Reward ambassadors
Tuesday, April 11, 2023 15
Co-create
Tuesday, April 11, 2023 16
Don’t take things too seriously
Written press Online pressRadio (Q-music, Radio 1)Telecom simulator was used twice as much that day
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Don’t take things too seriously
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Tuesday, April 11, 2023 19
One of our touchpoints
From To
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Real presence
From To
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Conversation
From To
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And what do we get in return?
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80%Vikings taking over sales
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Vikings helping Vikings
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Praising us
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Thinking along
Proud to be a Viking
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Tuesday, April 11, 2023 29
@mobilevikingsBE
078/353 033
m
@hanssim
0476 020 121
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