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How the sign industry has changed over the last 15
years: Signworld’s Role
The sign industry is constantly changing and growing. Not only in the overall production and
revenue generated by the purchase of signage, but also in the capabilities that sign companies are
able to provide to their customers. Signs continue to change regularly in both quality and style.
Looking back over the past 15 years, there has been a ton
of change to the sign industry. 15 years ago, when you
needed more than one color on a sign it was either painted
or required the application of multiple layers of adhesive-
backed vinyl. This style of signage typically looked fairly
basic as the overall design of graphics was limited by the
capabilities of sign companies to produce the desired
product.
Roughly 10 years ago, the introduction of digital printing
expanded the capabilities of sign companies and allowed for
more detail to be presented within the graphics and signs. This
created a new breed of sign companies that weren’t only sign
manufacturers, but also graphic designers.
As we fast forward to today, digital printing is now the primary
platform in which most signage is generated. The changes that
have occurred in the most recent years is not necessarily the
technology or way in which we make signage but more in where
we place signage based on vinyl manufacturers ability to
improve their products to allow for more capabilities.
Today, we are able to place graphics and signs on vehicles, floors, walls, ceiling tiles, windows,
curved surfaces, and on, and on, and on the list could go.
The industry is constantly changing which makes it exciting, fun and always engaging. In order
to stay in front of your competition and provide leading edge signage, you need to remain
educated on the changes in both the manufacturing and marketing side of the industry. One of
the beauties of the Signworld business model is that Signworld is constantly in R&D mode in
order to keep up with the changes in the industry. More importantly, Signworld works hard to
ensure that each of the independent Signworld owners is presented with these changes in the
industry so that they can not only remain competitive, but also lead the way in their respective
markets with any new trends or marketing opportunities that might help them increase their
foothold and customer base.
Signworld Corporation
88 Piikoi St. #4409, Honolulu,HI
96814,USA
Visit us at - http://signworld.org/
Email: [email protected]
